Location: Remote / Bangalore (Work From Home)
Experience: 2–5 Years
Employment Type: Full-Time
Salary: ₹25,000 – ₹40,000 per month + Performance Incentives
Job Description
We are looking for a creative and performance-driven Digital Marketing Specialist to join our team. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns across multiple platforms to generate quality leads, increase brand awareness, and drive business growth.
This role is responsible not only for lead generation but also for building a strong online presence, improving brand visibility, and establishing our company as a trusted brand across digital platforms.
Key ResponsibilitiesBrand Building & Marketing
- Develop and execute strategies to increase the company's brand awareness and online presence.
- Build a consistent brand identity across the website, social media, email campaigns, and digital channels.
- Plan and execute branding campaigns that improve company recognition and credibility.
- Coordinate with the design and content teams to create high-quality marketing materials.
- Ensure all marketing activities align with the company's branding guidelines.
Performance Marketing
- Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Monitor campaign performance and optimize for maximum ROI.
- Manage advertising budgets and improve cost per lead (CPL) and conversion rates.
SEO & Website Marketing
- Develop and implement on-page and off-page SEO strategies.
- Perform keyword research and competitor analysis.
- Improve website rankings and organic traffic.
- Work with the development team to optimize landing pages and website performance.
Social Media Marketing
- Plan and manage social media campaigns across Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Create engaging content calendars and marketing campaigns.
- Increase followers, engagement, and brand visibility.
- Monitor social media performance and optimize content strategies.
Lead Generation
- Generate high-quality leads through digital marketing campaigns.
- Create lead-generation funnels and optimize landing pages.
- Collaborate with the sales team to improve lead quality and conversion rates.
- Continuously optimize campaigns based on performance data.
Content & Analytics
- Coordinate the creation of blogs, videos, graphics, and promotional content.
- Execute email marketing campaigns and marketing automation.
- Monitor campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
- Prepare weekly and monthly performance reports with actionable insights.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–5 years of experience in Digital Marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, SEO, and Social Media Marketing.
- Strong understanding of branding, content marketing, and lead generation.
- Experience with Google Analytics, Search Console, and marketing reporting tools.
- Excellent communication, creativity, and analytical skills.
Preferred Skills
- Experience in the EdTech, Education, SaaS, or Service industry.
- Knowledge of LinkedIn Ads, YouTube Ads, and email marketing.
- Experience with WordPress or other CMS platforms.
- Basic graphic design skills using Canva or Adobe Creative Suite.
- Experience with AI-powered marketing and automation tools is an added advantage.
Key Performance Indicators (KPIs)
- Increase overall brand awareness and online visibility.
- Grow social media followers, engagement, and reach.
- Achieve monthly lead generation and revenue targets.
- Improve website traffic and search engine rankings.
- Reduce cost per lead and improve campaign ROI.
- Deliver timely marketing reports with measurable business impact.
Benefits
- Competitive salary with performance incentives.
- Career growth and learning opportunities.
- Opportunity to lead branding and digital marketing initiatives.
- Supportive and collaborative work environment.
Immediate joiners or candidates who can join at the earliest will be given preference.
If you're passionate about digital marketing, branding, lead generation, and building a strong online presence, we'd love to hear from you. Apply now and help us grow our brand and business.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: Hybrid remote in Bangalore City, Bengaluru, Karnataka
