Position : General Manager – Sales & Marketing
Industry : Sweets, Savouries, Snacks & Food Retail
NOTE : Pls do apply only those who have experienced in product knowledge of sweets
Department : Sales & Marketing
Reporting To : Managing Director / VP
Location : Chennai, Tamilnadu
As per company requirement
Experience
12–18 years of experience in FMCG, Food Processing, Sweets & Savouries, Bakery, Snacks, or Retail Food Industry, with at least 5 years in a leadership role.
Interested suitable candidate shall forward your profile to hrcareer at sgbpl dot in ;
whatsapp - 63-84-00-93-50
Qualification
- MBA in Marketing / Sales / Business Management (Preferred)
- Bachelor's degree in Business Administration, Commerce, Marketing, or related field
Job Summary
The General Manager – Sales & Marketing is responsible for developing and executing the company's sales and marketing strategy to drive revenue growth, expand market presence, strengthen brand visibility, and achieve business objectives. The role oversees retail sales, wholesale distribution, institutional sales, modern trade, channel partners, franchise development, and marketing initiatives while ensuring customer satisfaction and profitability.
Key ResponsibilitiesSales Strategy & Business Development
- Develop annual and long-term sales strategies aligned with business objectives.
- Identify new business opportunities across domestic and institutional markets.
- Drive sales growth across retail outlets, distributors, wholesalers, and franchise networks.
- Expand market reach through new territories and strategic partnerships.
- Monitor market trends, competitor activities, and customer preferences.
Marketing & Brand Management
- Develop and execute integrated marketing campaigns.
- Strengthen brand positioning across digital and traditional platforms.
- Plan promotional activities, seasonal campaigns, and festive offers.
- Coordinate product launches and market introductions.
- Ensure consistent brand identity across all customer touchpoints.
Distribution & Channel Management
- Build and strengthen distributor and dealer networks.
- Manage modern trade, supermarkets, HORECA, and institutional business.
- Ensure effective product availability and market coverage.
- Improve distributor productivity and channel profitability.
Retail Sales Management
- Monitor performance of company-owned outlets.
- Drive outlet-wise sales targets and profitability.
- Coordinate with operations teams for inventory planning and product availability.
- Improve customer experience and retail sales conversion.
Team Leadership
- Lead and mentor sales, marketing, and business development teams.
- Set KPIs and performance targets.
- Conduct regular performance reviews and coaching sessions.
- Build a high-performance, customer-focused sales culture.
Customer Relationship Management
- Develop strong relationships with key customers and corporate clients.
- Resolve customer concerns and maintain high service standards.
- Improve customer retention and repeat business.
Revenue & Profitability
- Prepare annual sales budgets and forecasts.
- Monitor achievement against targets.
- Optimize pricing strategies and promotional investments.
- Improve gross margins and overall business profitability.
Market Intelligence
- Conduct market research and consumer analysis.
- Identify emerging food trends and customer demands.
- Recommend new products and business opportunities based on market insights.
Coordination
- Collaborate with Production, Supply Chain, Finance, HR, and Operations teams.
- Ensure timely product launches and uninterrupted supply.
- Coordinate marketing support for retail and distribution channels.
Compliance
- Ensure compliance with company policies and food industry regulations.
- Maintain ethical sales practices and adherence to statutory requirements.
Key Performance Indicators (KPIs)
- Achievement of sales and revenue targets.
- Market share growth.
- Expansion of distributor and retail network.
- Customer acquisition and retention.
- Brand visibility and campaign effectiveness.
- Outlet-wise sales performance.
- Profit margin improvement.
- New business development.
- Sales team productivity.
- Customer satisfaction scores.
Required Skills
- Strong leadership and strategic planning abilities.
- Expertise in FMCG and food industry sales.
- Excellent negotiation and business development skills.
- Distribution and channel management expertise.
- Retail operations knowledge.
- Brand marketing and promotional planning.
- Financial and commercial acumen.
- Data analysis and sales forecasting.
- Excellent communication and presentation skills.
- Team management and people development.
Preferred Industry Background
- Sweets & Savouries Manufacturing
- Traditional Sweet Shops
- Bakery & Confectionery
- Packaged Foods
- Snacks & Namkeen
- FMCG Food Products
- Restaurant & QSR Chains
Pay: ₹1,200,000.00 - ₹1,800,000.00 per year
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Provident Fund
Work Location: In person
