Digital Marketing Manager
Organization: Vijay Group of Institutions, Dharmapuri
Department: Marketing & Admissions
Job Type: Full-Time
Experience Required: 5–10 Years
Salary: Best in Industry
Location: Dharmapuri, Tamil Nadu
About Vijay Group of Institutions
Vijay Group of Institutions is one of the leading educational groups in Tamil Nadu, committed to providing quality education and empowering students for successful careers. We are seeking an experienced and result-oriented Digital Marketing Manager to strengthen our brand presence, generate student admissions, and lead innovative digital marketing initiatives across our institutions.
Position Summary
The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing strategies to increase brand awareness, student admissions, lead generation, engagement, and overall institutional growth. The ideal candidate should possess strong expertise in digital campaigns, performance marketing, social media management, content strategy, and marketing analytics.
Key ResponsibilitiesDigital Marketing Strategy
- Develop and implement comprehensive digital marketing strategies aligned with admission and branding goals.
- Create annual, quarterly, and monthly digital marketing plans.
- Identify new opportunities for student acquisition and brand promotion.
Performance Marketing
- Plan and manage Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, and LinkedIn campaigns.
- Optimize campaign performance to maximize ROI and lead conversions.
- Monitor CPC, CPL, CTR, Conversion Rates, and Admission Funnel Metrics.
Lead Generation & Admissions Marketing
- Generate high-quality admission leads through digital channels.
- Collaborate with admission teams to improve lead conversion rates.
- Track and analyze admission-related marketing performance.
Social Media Management
- Manage and grow institutional social media platforms.
- Create engaging content calendars and campaign strategies.
- Monitor audience engagement and online reputation.
Website & SEO
- Oversee website performance, SEO, and user experience.
- Improve organic search rankings and website traffic.
- Coordinate with developers for website enhancements and landing pages.
Content Marketing
- Develop compelling content for websites, blogs, social media, email campaigns, brochures, and promotional materials.
- Coordinate video production, student success stories, testimonials, and brand campaigns.
Analytics & Reporting
- Monitor marketing KPIs and prepare detailed performance reports.
- Use Google Analytics, Search Console, Meta Business Suite, and CRM tools.
- Provide actionable insights to management for continuous improvement.
Team Leadership
- Lead and mentor the digital marketing team.
- Coordinate with designers, content creators, videographers, and admission teams.
- Manage external agencies and vendors when required.
Required Qualifications
- Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or related field.
- Master's Degree preferred.
- Professional certifications in Google Ads, Meta Ads, SEO, Digital Marketing, or Analytics will be an added advantage.
Experience Requirements
- 5–10 years of experience in Digital Marketing.
- Minimum 3 years of leadership or managerial experience.
- Experience in Educational Institutions, Universities, Schools, Colleges, or EdTech organizations is highly preferred.
Required Skills
- Digital Marketing Strategy
- Google Ads & Performance Marketing
- Facebook & Instagram Advertising
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
- Email Marketing Automation
- Google Analytics & Reporting
- Lead Generation & Conversion Optimization
- CRM Management
- Team Leadership & Project Management
- Budget Planning & ROI Analysis
Key Performance Indicators (KPIs)
- Student Admission Leads Generated
- Cost Per Lead (CPL)
- Admission Conversion Rate
- Website Traffic Growth
- Social Media Engagement & Reach
- Return on Marketing Investment (ROMI)
- Brand Visibility & Online Reputation
What We Offer
- Best-in-Industry Salary Package
- Performance-Based Incentives
- Career Growth Opportunities
- Dynamic and Innovative Work Environment
- Opportunity to Shape the Digital Presence of a Leading Educational Group
How to Apply
Interested candidates may share their updated resume along with portfolio/campaign performance details.
Interested candidates can contact directly in Call to the below mentioned number.
[email protected]
8925820619
Vijay Group of Institutions
Dharmapuri, Tamil Nadu
Join us in transforming education through innovative digital marketing and student engagement strategies.
Pay: ₹30,000.00 - ₹55,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
