We are looking for a results-driven and creative Digital Marketing Manager to lead our digital marketing initiatives. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services.
The ideal candidate has a strong grasp of current marketing tools and strategies and is able to lead integrated digital campaigns from concept to execution.
Key Responsibilities:
- Strategy & Planning: Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Campaign Management: Oversee and manage all digital marketing channels, including SEO/SEM, email, social media, and display advertising campaigns.
- Content & Social Media: Collaborate with the content and design teams to create engaging copy, visuals, and video content across platforms (LinkedIn, Instagram, Twitter, Facebook, etc.).
- Paid Advertising: Plan, budget, and optimize paid acquisition campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) to maximize Return on Ad Spend (ROAS).
- SEO & Website Management: Improve organic search rankings and website performance by optimizing content, technical SEO, and user experience (UX).
- Email Marketing: Design and execute targeted email marketing campaigns to nurture leads and retain existing customers.
- Analytics & Reporting: Measure and report performance of all digital marketing campaigns using tools like Google Analytics, HubSpot, or SEMrush, and assess against goals (ROI and KPIs).
- Market Trends: Stay up-to-date with the latest digital marketing trends, tools, and best practices to maintain a competitive edge.
Requirements & Qualifications:
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: [2–5] years of proven experience as a Digital Marketing Manager or similar role.
- Technical Skills:
- Hands-on experience with SEO/SEM, Google Analytics, Google Ads, and Meta Business Suite.
- Familiarity with CRM and email marketing software (e.g., Mailchimp, HubSpot, Klaviyo).
- Working knowledge of WordPress or other CMS platforms.
- Soft Skills:
- Strong analytical skills with an ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Project management skills with the ability to juggle multiple campaigns and meet deadlines.
Work Location: In person
