Job Title: Lead Generation Manager – US Outbound (IT Services)
Experience: 8-12 years
Location: Pune, India
Working Hours: 2:30 – 11:30 PM IST (Work from Office, 5 Days a
week)
Role Overview:
We are looking for a dynamic and results-driven Lead Generation Manager to lead and scale our global lead generation
function with a primary focus on the US market. The candidate will be responsible for managing a team of 10+ lead
generation specialists, driving innovative outreach strategies, and consistently generating high-quality qualified leads
and meetings for the sales team.
This role requires a strong understanding of enterprise technology services and the ability to identify opportunities
across industries through targeted campaigns, outbound programs, and creative prospecting strategies.
Key Responsibilities:
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Lead Generation Strategy & Execution:
-
Develop and execute lead generation strategies focused primarily on the US market, while supporting
campaigns across APAC, EMEA, India, and Australia -
Build and implement multi-channel outbound strategies including LinkedIn outreach, email campaigns,
intent data, and digital marketing initiatives -
Continuously explore innovative and out-of-the-box approaches to generate high-quality leads and
meetings -
Collaborate with sales and marketing teams to align target accounts, ICPs, and messaging strategies
-
Team Leadership & Performance Management:
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Lead, mentor, and manage a team of 10+ lead generation specialists
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Set monthly and quarterly lead generation targets and ensure consistent performance across the team
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Monitor KPIs such as
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Qualified leads generated
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Meetings booked
-
Campaign conversion rates
-
Outreach performance
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Conduct regular performance reviews, coaching sessions, and training programs to improve team
productivity
-
Technology & Industry Understanding:
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Develop strong positioning for services related to enterprise platforms and emerging technologies such
as:-
SAP
-
ServiceNow
-
Salesforce
-
BMC / Helix
-
AI/ML Solutions
-
Data Engineering and Analytics
-
and more
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Enable the team with relevant messaging and use cases to engage enterprise prospects effectively
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Campaign & Process Optimization:
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Work closely with marketing teams to run account-based marketing (ABM) and demand generation campaigns
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Evaluate and implement lead generation tools, automation platforms, and data sources
-
Track campaign performance and continuously optimize strategies to improve lead quality and conversion
rates
Required Skills & Experience:
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8–12+ years of experience in B2B lead generation or demand generation within IT services or technology
consulting -
4–6+ years of experience managing lead generation teams
-
Proven experience generating leads in North America (US) with strong exposure to EMEA and APAC markets
-
Strong understanding of enterprise technology services and platforms such as SAP, ServiceNow, Salesforce, BMC,
AI/ML, and Data Engineering -
Experience working with sales teams in global markets, particularly US enterprise clients
-
Excellent communication, leadership, and stakeholder management skills
-
Strong analytical mindset with the ability to track and optimize campaign performance
Preferred Qualifications:
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Experience working with IT services, digital transformation, or consulting organizations
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Exposure to ABM strategies and enterprise prospecting frameworks
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Familiarity with lead generation tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, HubSpot, Outreach, or
similar platforms
Success Metrics for the Role:
-
Consistent monthly pipeline generation for the sales team
-
Improved MQL to SQL conversion rates
-
High-performing and scalable lead generation team
-
Innovative strategies delivering incremental pipeline growth
