Job Description: Performance Marketing
Specialist (B2B)
Position: Performance Marketing Specialist (B2B)
Experience Required: 3–4 Years
Compensation: Salary + Incentives (Open for the right candidate based on ROI)
About the Role
We are looking for an experienced and data-driven Performance Marketing Specialist to
lead and execute our B2B digital marketing initiatives. The ideal candidate will have hands-
on expertise in managing paid campaigns, email/WhatsApp marketing, affiliate partnerships,
and various lead-generation channels.
Key Responsibilities
1. Paid Advertising
Plan, create, and optimize Google Ads and LinkedIn Ads for targeted B2B lead
generation.
Monitor campaign performance, manage budgets, and ensure maximum ROI.
2. Email & WhatsApp Marketing
Develop and manage end-to-end email and WhatsApp marketing campaigns.
Create segmented lists, automation flows, and performance reports.
3. Affiliate & Partnership Marketing
Identify, onboard, and manage affiliate partners to scale lead-generation efforts.
Explore strategic tie-ups, including influencer partnerships, to enhance visibility
and reach.
4. Data Extraction & Analysis
Extract and manage relevant data for audience targeting and lead generation.
Analyze campaign metrics and provide insights to improve performance.
5. Lead Generation Tools & Strategies
Use relevant digital tools, platforms, and techniques to drive high-quality B2B leads.
Explore and implement innovative approaches to expand the lead funnel.
Requirements
3–4 years of proven experience in B2B performance marketing.
Strong understanding of paid ads, automation, analytics, and lead-generation
strategies.
Hands-on experience with Google Ads, LinkedIn Ads, email/WhatsApp marketing
tools, and affiliate platforms.
Ability to work with data, generate insights, and optimize for ROI.
Strong communication, analytical thinking, and campaign management skills.
Compensation
Competitive salary + attractive incentives.
Salary is not a constraint for high-performing candidates capable of delivering
strong ROI.
Pay: ₹30,000.00 - ₹45,000.00 per month
Work Location: In person
