Performance Marketing & Creative Executive
Location: Alappuzha (Aleppey)
Job Type: Full-time
Experience: Minimum 4–5 years
Salary: ₹15,000 to 20,000 per month + performance incentives
Earning Potential: ₹25,000+ based on campaign results
About the Role
G Lys Collective is looking for an experienced, enthusiastic and results-driven Performance Marketing & Creative Executive to manage digital marketing across multiple brands.
The candidate must have hands-on experience in Meta Ads, WhatsApp marketing, social-media management, content creation and graphic design and be comfortable working in a fast-paced startup environment.
Key Responsibilities
- Plan, launch and optimise Facebook and Instagram advertising campaigns.
- Run lead-generation, WhatsApp, remarketing and conversion campaigns.
- Manage WhatsApp campaigns, broadcasts, customer funnels, automation and lead nurturing.
- Work with WhatsApp Business, CRM and automation platforms such as Interakt or similar tools.
- Create social-media posts, carousels, stories, reels and ad creatives.
- Design using Canva, Adobe tools or similar platforms.
- Edit short-form videos using CapCut, Premiere Pro or similar software.
- Prepare and manage content calendars for multiple brands.
- Research competitors, trends, audiences and high-performing content formats.
- Test creatives, offers and audiences to improve CPL, CTR, conversions and ROI.
- Track lead quality and coordinate with the sales team to improve conversions.
- Submit weekly reports covering campaign performance, leads, engagement and sales.
- Maintain the individual brand identity, tone and visual style of every business.
Candidate Requirements
- Minimum 4–5 years of relevant experience in performance or digital marketing.
- Proven experience managing Meta Ads and generating qualified leads.
- Strong practical knowledge of WhatsApp marketing, broadcasts, funnels and automation.
- Good graphic-design and video-editing capabilities.
- Proficiency in Meta Ads Manager, Canva, CapCut and ChatGPT.
- Ability to manage multiple brands, campaigns and deadlines.
- Good English communication skills; Malayalam is strongly preferred.
- Must be proactive, creative, analytical and comfortable taking ownership.
- Candidates must be willing to work from the Alappuzha office.
Compensation and Benefits
- Salary starting from ₹15,000 per month, based on skills and experience.
- Performance incentives linked to campaign results and business conversions.
- Monthly earning potential of ₹25,000 or more.
- Work phone or mobile reimbursement.
- Internet reimbursement, where applicable.
- Business-related commuter assistance.
- Paid sick leave and leave encashment after probation.
- Growth opportunity based on performance.
Application Requirements
Please submit:
- Updated résumé.
- Portfolio of designs, reels and social-media content.
- Meta Ads campaign screenshots or performance reports.
- Details of budgets managed and results delivered.
- Current salary, expected salary and notice period.
We are looking for someone with genuine hands-on experience—not only theoretical knowledge or certifications capable to learn from an expert Brand Marketing Veteran in a Start-Up culture.
Pay: From ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Paid sick time
Work Location: In person
