Job Title: Email Marketing Executive
Job Summary
We are looking for an experienced Email Marketing Executive with 2–3 years of experience in lead generation for Mobile App Development and Website Development services. The ideal candidate should have expertise in planning and executing email marketing campaigns, generating qualified B2B leads, building prospect databases, and supporting the sales team with high-quality business opportunities.
Key Responsibilities
- Plan, execute, and optimize email marketing campaigns for Mobile App Development and Website Development services.
- Generate qualified B2B leads through targeted email outreach and outbound campaigns.
- Build and maintain prospect databases using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and other lead generation tools.
- Create personalized email sequences to improve open rates, responses, and conversions.
- Research target companies and key decision-makers across global markets.
- Monitor campaign performance, including open rates, click-through rates, reply rates, and conversions.
- Coordinate with the Business Development team to ensure smooth lead handover and follow-up.
- Maintain accurate lead and campaign data in the CRM.
- Continuously improve email deliverability, domain reputation, and campaign performance.
- Achieve monthly lead generation and campaign performance targets.
Required Experience
- Minimum 2–3 years of experience in Email Marketing and B2B Lead Generation.
- Proven experience generating leads for Mobile App Development, Website Development, or IT Services.
- Strong understanding of B2B email marketing strategies and outbound prospecting.
- Hands-on experience with email automation tools and CRM platforms.
- Experience using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, or similar lead generation tools.
- Knowledge of email deliverability best practices and campaign analytics.
- Excellent written communication, research, and analytical skills.
Key Skills
- Email Marketing
- B2B Lead Generation
- Mobile App Development Leads
- Website Development Leads
- Cold Email Campaigns
- LinkedIn Sales Navigator
- Apollo.io
- ZoomInfo
- CRM Management
- Email Automation
- Prospect Research
- Campaign Analytics
- Data Management
Why Join Us?
- Five-day work week (Monday to Friday)
- Competitive salary with performance-based incentives
- Career growth opportunities
- Supportive and collaborative work environment
Pay: ₹20,000.00 - ₹35,000.00 per month
Application Question(s):
- Your current In-hand Salary:
- Your salary expectations:
- Notice Period / How soon can you join?
- Your total years of experience generating app and website leads:
Work Location: In person
