Copywriter & Strategist - Branding
Location: Coimbatore
About Us
At Springboard Digital, we believe brands are built through clarity, positioning, and storytelling.
We're looking for a Brand Copywriter who can transform business ideas into compelling narratives, memorable brand names, powerful messaging, and persuasive communication.
This role goes beyond writing content.
We're looking for someone who can think strategically, understand consumer psychology, and use words to shape how people perceive a brand.
What You'll DoBrand Strategy & Positioning
- Participate in brand discovery workshops.
- Understand businesses, markets, audiences, and competitors.
- Develop brand positioning, messaging frameworks, and communication strategies.
- Collaborate with strategists and designers to create cohesive brand identities.
Brand Naming
- Create memorable, meaningful, and ownable brand names.
- Develop naming rationale and storytelling.
- Conduct preliminary naming research and recommendations.
- Create taglines and brand statements.
Brand Communication
- Develop brand voice and tone guidelines.
- Write brand stories, mission statements, vision statements, and value propositions.
- Create communication frameworks that guide all future marketing efforts.
Brand Collateral Content
- Website content
- Brand guideline content
- Company profiles
- Brochures
- Investor presentations
- Product communication
- Sales materials
- Corporate communication
Campaign & Advertising Copy
- Campaign concepts and messaging
- Ad copy
- Headlines and taglines
- Launch communication
- Outdoor and print communication
- Digital campaign copy
What We're Looking For
- 2–5 years of experience in branding, advertising, content strategy, or copywriting.
- Strong understanding of branding and consumer behavior.
- Excellent writing and storytelling skills.
- Ability to simplify complex ideas into compelling communication.
- Strong conceptual thinking and creative problem-solving ability.
- Experience writing for multiple industries and audiences.
- Ability to present and defend ideas confidently.
Bonus Points If You
- Have worked on brand naming projects.
- Understand marketing psychology.
- Can create strategic messaging frameworks.
- Have agency experience.
- Can contribute to campaign ideation and creative strategy.
What Success Looks Like
You won't be measured by the number of words you write.
You'll be measured by how effectively your words help businesses differentiate, connect, and grow.
Apply Now
Send your portfolio, writing samples, and resume to:
[email protected]
Pay: ₹15,000.00 - ₹50,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person
