Job Title: Digital Marketing Executive – HospitalExperience Required
Minimum 2 years of experience in Digital Marketing (Healthcare/Hospital industry experience preferred).
Job Summary
We are seeking a creative and results-oriented Digital Marketing Executive to strengthen our hospital's online presence and drive patient engagement. The ideal candidate should have at least 2 years of experience in digital marketing, with expertise in social media, SEO, paid advertising, content marketing, and campaign management. The role involves promoting hospital services, doctors, health awareness initiatives, and patient acquisition campaigns while ensuring compliance with healthcare communication standards.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns for hospital services and specialties.
- Manage social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) and create engaging healthcare content.
- Run and optimize Google Ads and Meta Ads campaigns to generate patient inquiries and appointments.
- Improve the hospital website's SEO and organic search rankings.
- Coordinate with doctors and clinical departments to create health awareness campaigns, blogs, videos, and patient education content.
- Monitor website traffic and campaign performance using Google Analytics and other digital tools.
- Develop email and WhatsApp marketing campaigns for patient engagement and health programs.
- Manage online reputation by monitoring and responding to patient reviews and feedback.
- Work closely with the design and content teams to create promotional materials and campaigns.
- Stay updated on digital marketing trends and healthcare marketing best practices.
Required Skills
- Strong knowledge of SEO, SEM, PPC, and social media marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics.
- Experience with content marketing and campaign planning.
- Basic graphic design knowledge using Canva or Adobe Creative Suite is an advantage.
- Excellent communication, analytical, and organizational skills.
- Ability to manage multiple campaigns and meet deadlines.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Digital marketing certifications (Google Ads, Meta Blueprint, HubSpot, etc.) are preferred.
Preferred Experience
- 2–5 years of digital marketing experience.
- Prior experience in a hospital, healthcare organization, diagnostic center, or healthcare marketing agency is preferred.
- Experience in patient lead generation, online appointment campaigns, and healthcare branding is an added advantage.
Contact : 9121545202
Pay: ₹20,000.00 - ₹28,000.00 per month
Work Location: In person
