Job Title: Technical Sales Engineer
Location: Indore, Madhya Pradesh
Employment Type: Full-time, Permanent
Experience: 1–3 Years
Industry: Industrial Equipment / Industrial Distribution
Compensation: Best in industry + Incentive
About Asiatic Traders
· Asiatic Traders is an Indore-headquartered engineering company founded in 1956, with a 68-year legacy across Industrial Distribution, Manufacturing, Industrial Automation, and Projects & Infrastructure. With over 100 professionals and branches across India, we serve leading industrial customers in sectors such as pharmaceuticals, food & beverage, automotive, chemicals, heavy engineering, dairy, plastics, and infrastructure.
· Our Industrial Distribution division represents leading brands in pumps, motors, gearboxes, compressors, drives, and industrial automation solutions, serving OEMs, EPCs, and end-user industries across Central India.
What We Offer
· A 68-year-old engineering brand with deep market credibility across Central and Western India.
· Access to a multi-brand drives portfolio (Danfoss, Siemens, Rockwell, CG, Bonfiglioli) — no single-OEM dependency.
· In-house panel manufacturing and system integration capability at our Dewas Naka facility, backed by a 100+ member team, branches in Indore, Bhopal, Rajkot, Silvassa, and Mumbai, and an annual revenue exceeding ₹110 Cr, the company serves MNCs, government bodies, and major industrial houses across pharmaceuticals, food & beverage, automobile, chemical, heavy engineering, dairy, plastics, and beneficiation sectors.
· Regular OEM training and certifications from partner brands.
· Exposure to large-scale government and MNC projects through our established procurement and project execution channels.
· Performance-linked incentive structure with clear growth path into division leadership or key account management roles.
Position Summary
· We are looking for a technically sharp and commercially driven Electrical Sales Engineer to spearhead the growth of our Drives, VFD, and Panel Solutions business. This role sits at the intersection of technical consultancy and B2B sales — you will work directly with plant engineers, OEMs, and project consultants to specify, propose, and close drive-based solutions across industrial applications.
· You will be the face of our drives portfolio (Danfoss, Siemens, CG, Bonfiglioli, and Rockwell Allen-Bradley) in the market, responsible for generating demand, conducting application studies, preparing technical offers, and managing key accounts from inquiry through commissioning support.
Key Responsibilities:
Technical Sales & Business Development
· Identify, qualify, and develop new business opportunities for VFDs, AC/DC drives, soft starters, servo drives, and drive-based control panels across industrial and infrastructure segments.
· Conduct application studies to recommend optimal drive sizing, configuration, and control topology for customer processes (pumps, fans, conveyors, compressors, mixers, extruders, etc.).
· Prepare and present technical-commercial proposals, BOQs, and competitive pricing for projects involving standalone drives and integrated panel solutions.
· Drive revenue growth across OEM accounts, end-user plants, EPCs, and government/PSU procurement channels including GeM (Government e-Marketplace) tenders.
· Map the territory for replacement, retrofit, and energy-saving drive opportunities at existing industrial plants.
Technical Expertise & Solution Design
· Serve as the technical authority for VFD selection across the company’s multi-brand portfolio: Danfoss VLT/VACON, Siemens SINAMICS, CG drives, Bonfiglioli, and Allen-Bradley PowerFlex.
· Design and specify VFD-based control panel solutions — including panel layout, component selection (MCBs, contactors, I/O modules, HMI), harmonic filters, dV/dt filters, braking resistors, and communication protocols (Modbus, Profibus, EtherNet/IP).
· Provide pre-sales technical support: motor-drive compatibility checks, cable sizing calculations, harmonic analysis, and energy savings projections.
· Support commissioning teams with drive parameterisation, fault diagnostics, and application-specific tuning when required.
Account Management & Market Intelligence
· Manage a portfolio of key industrial accounts, maintaining regular engagement through technical visits, product demonstrations, and solution workshops.
· Track competitor activity, pricing trends, and new product launches across the drives and panel market in Central India and adjacent territories.
· Coordinate with OEM partners (Danfoss, Siemens, Rockwell, etc.) for joint calls, training sessions, factory visits, and co-selling initiatives.
· Maintain CRM records, sales pipeline, and weekly/monthly reporting to the Division Head.
Post-Sales & Service Coordination
· Ensure smooth handoff to execution and commissioning teams post-order, including panel GA drawing approvals and delivery coordination.
· Handle warranty claims, drive replacements, and escalations in coordination with OEM service desks.
· Collect application feedback and field data to refine future proposals and solution standards.
Qualifications:
· B.E/B.Tech in Mechanical Engineering, Electrical Engineering, or EEE.
· Any graduate with relevant industrial sales experience may also apply.
· Minimum 2–3 years of experience in industrial sales, technical sales, or engineering product sales.
Preferred Qualifications:
· Prior experience selling to industrial plants.
· Familiarity with GeM portal bidding processes and government procurement protocols (GFR 2017).
· Exposure to PLC/SCADA-integrated drive systems (Rockwell, Siemens TIA Portal).
· Energy audit or BEE certification is a strong plus.
· Experience with industrial communication protocols: Modbus RTU/TCP, Profibus, Profinet, EtherNet/IP, BACnet.
Preferred Industry Background
· Industrial Equipment
· Pumps & Fluid Handling
· Electric Motors & Power Transmission
· Compressors & Pneumatics
· Industrial Distribution
· Engineering Products
· OEM Sales
· Industrial Automation
Requirements
· Must be based in or willing to relocate to Indore.
· Willingness to travel for customer visits within the assigned territory.
· Valid driving license preferred.
Benefits
· Competitive salary based on experience.
· Performance-based incentives.
· Provident Fund (PF).
· Leave Encashment.
· Professional training and development opportunities.
· Career growth within a well-established engineering organization.
** Learn more about us: Asiatic Traders Official Website **
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
- Leave encashment
- Provident Fund
Work Location: In person
