Job Description:
Designation : Manager – CRM & Lead Generation
About the Role:
We are hiring for out portfolio business VSTL who is engaged in international trading of refurbished laptops and IT hardware, with customers across 70+ countries. We maintain a large and growing CRM database and are looking for an experienced professional to take complete ownership of it — fully automating Zoho CRM, ensuring the sales team works every assigned lead with complete discipline, and building a team that continuously generates verified leads from markets worldwide.
This is a hands-on, accountability-driven role — not a reporting role.
Key Responsibilities:
A. CRM Ownership & Automation (Zoho)
- Own Zoho CRM end-to-end: administration, workflows, blueprints, assignment rules,deduplication, dashboards
- Automate everything possible — lead assignment (round-robin, exclusive ownership), follow-up reminders, auto-recycling of untouched leads back to the common pool,escalation alerts
- Segment and score the lead database; archive junk, prioritise active prospects.
B. Sales Team Enforcement
- Accountable for ensuring every salesperson works their assigned leads and records all activity in CRM — calls, follow-ups, outcomes
- Track activity compliance daily/weekly; flag non-performance to management with data
- Eliminate duplicate calling through strict ownership rules
C. Lead Generation Team
- Recruit, train, and manage lead-generation executives
- Build worldwide lead pipelines (LinkedIn, trade directories, import-export data, B2B platforms, exhibition lists)
- Every lead entered must be verified and fit our customer profile — quality over volume
- Set monthly lead targets by region and track team output
Candidate Profile
- 8–12 years in Sales Operations / CRM Management, with minimum 4–5 years handson Zoho CRM administration — workflows, blueprints, automations, assignment rules (not just end-user experience)
- Experience building or managing a lead-generation / data-mining team
- Working knowledge of B2B lead sourcing tools (LinkedIn Sales Navigator, Apollo/Lusha or similar)
- Assertive, process-driven — able to enforce discipline on a sales team
Not suitable for: CRM end-users, pure MIS/reporting profiles, or candidates without teamhandling experience.
Key Performance Indicators:
KPI | Basis
Sales Team Activity Compliance (Leads Worked & Logged) | Weekly %
Verified New Leads Added per Month | Regional Targets
CRM Hygiene (Duplicates, Stale/Idle Leads) | Weekly Audit; No Lead Idle Beyond 14 Days
Lead-to-Opportunity Conversion % | Quarterly Improvement
Compensation:
₹9–14 LPA fixed, plus performance incentive linked to KPIs (defined post-probation).
To apply: Share your CV with a short note on the largest CRM database you have managed
and the automations you personally built in Zoho.
Pay: Up to ₹1,400,000.00 per year
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
