Field Marketing Executive
Company Name: AWISH Dermacare Pvt. Ltd.
Job Title: Field Marketing Executive
Employment Type: Full-Time
Job Summary
AWISH Dermacare Pvt. Ltd. is looking for an energetic, confident, and result-oriented Field Marketing Executive to promote the company's services and brand through offline marketing and business development activities.
The candidate will be responsible for generating brand awareness, building local partnerships, conducting promotional activities, identifying potential customers and business opportunities, and contributing to lead generation and revenue growth.
Key Responsibilities1. Field Marketing & Brand Promotion
- Promote AWISH Dermacare Pvt. Ltd. and its services through field marketing activities.
- Conduct offline promotional campaigns and awareness activities.
- Increase brand visibility in targeted locations.
- Represent the company professionally during all field activities.
2. Lead Generation
- Identify potential customers and generate quality leads through offline activities.
- Promote relevant services and offers to the target audience.
- Collect customer enquiries and maintain accurate lead information.
- Coordinate with the sales and telecalling teams for proper lead follow-up.
3. Business Development & Partnerships
- Identify potential business opportunities and partnerships.
- Build relationships with local businesses, organizations, communities, and relevant partners.
- Explore opportunities for camps, events, corporate tie-ups, and promotional collaborations.
- Generate new ideas to increase customer footfall and business growth.
4. Promotional Activities & Events
- Organize and support promotional events, awareness campaigns, camps, and local marketing activities.
- Coordinate with internal teams for campaign execution.
- Ensure proper branding and promotional material is used during activities.
- Represent the company at relevant events and locations.
5. Market Research
- Conduct local market research and identify customer needs.
- Monitor competitor activities, offers, and marketing strategies.
- Identify new locations and opportunities for business expansion.
- Share market feedback and customer insights with management.
6. Relationship Management
- Build and maintain professional relationships with potential customers and partners.
- Follow up with business contacts and partnership opportunities.
- Maintain a positive and professional image of the company.
7. Reporting & Performance Tracking
- Submit daily reports of field activities.
- Maintain records of leads, visits, meetings, partnerships, and campaign results.
- Submit weekly and monthly performance reports.
- Track the outcome of marketing activities and suggest improvements.
Key Performance Indicators (KPIs)
The Field Marketing Executive will be evaluated based on:
- Number of field visits
- Quality and quantity of leads generated
- Number of business meetings and partnerships
- Customer footfall generated
- Promotional activities conducted
- Conversion contribution
- Revenue contribution from field marketing
- Market opportunities identified
- Daily, weekly, and monthly reporting
Required Skills & Qualifications
- Graduate preferred.
- Previous experience in Field Marketing, Business Development, Sales, or Healthcare Marketing will be an advantage.
- Excellent communication and interpersonal skills.
- Confident personality and ability to interact with different types of people.
- Strong networking and relationship-building skills.
- Ability to work independently and achieve targets.
- Basic knowledge of marketing and lead generation.
- Willingness to travel locally for field marketing activities.
- Result-oriented and proactive approach.
Key Expectations
The candidate should not only distribute promotional material but should actively contribute towards:
Brand Awareness → Lead Generation → Customer Footfall → Business Opportunities → Revenue Growth
Pay: From ₹25,000.00 per month
Work Location: In person
