We are looking for an experienced and result-oriented Regional Sales Manager to drive business growth across the assigned region through franchisee creation, distributor appointment, channel development, and sales expansion.
The ideal candidate should have a strong track record in building and managing franchise networks and distributor channels, identifying new business opportunities, achieving sales targets, and developing long-term channel partnerships.
Key Responsibilities
- Develop and execute regional sales strategies to achieve revenue and business growth targets.
- Identify potential markets and appoint new franchisees and distributors across the assigned territory.
- Lead the complete process of franchisee creation, including prospect identification, evaluation, negotiation, onboarding, and activation.
- Develop and expand the distributor network to increase market reach and product availability.
- Generate leads through market visits, references, networking, and other business development activities.
- Evaluate prospective franchisees/distributors based on financial capability, market potential, infrastructure, and business suitability.
- Negotiate commercial terms and finalize agreements in coordination with management.
- Ensure timely onboarding, training, and activation of new franchisees and distributors.
- Set and monitor sales targets for franchisees, distributors, and sales teams.
- Maintain strong relationships with existing channel partners and improve their productivity and profitability.
- Identify underperforming franchisees/distributors and develop action plans for business improvement.
- Conduct regular market visits to understand competition, customer requirements, pricing, and market trends.
- Monitor regional sales performance, inventory, collections, and channel health.
- Work closely with marketing, operations, finance, and supply-chain teams to ensure smooth channel operations.
- Prepare regular reports on sales, new appointments, market development, and regional performance.
- Ensure compliance with company policies, pricing guidelines, and channel processes.
Required Skills & Qualifications
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
- 5–10 years of experience in sales/channel development/business development.
- Proven experience in franchisee creation and distributor appointment is mandatory/preferred.
- Strong understanding of channel sales, franchise business models, and distribution networks.
- Demonstrated ability to identify and convert new franchisee/distributor opportunities.
- Strong negotiation, communication, presentation, and relationship-management skills.
- Ability to work independently and manage a large geographic territory.
- Strong analytical and problem-solving abilities.
- Willingness to travel extensively within the assigned region.
- Strong knowledge of local markets and business networks will be an advantage.
Key Performance Indicators (KPIs)
- New franchisees appointed and successfully activated.
- New distributors appointed and activated.
- Regional sales and revenue growth.
- Achievement of monthly/quarterly/annual sales targets.
- Franchisee and distributor productivity.
- Market expansion and territory coverage.
- New customer/business acquisition.
- Channel partner retention and performance.
- Collection and inventory performance.
Pay: ₹50,000.00 - ₹70,000.00 per month
Work Location: In person
