✔ Plan and execute marketing strategies aligned with business goals in embedded systems and electronics product engineering.
✔ Craft brand messaging that resonates with startups, OEMs, and R&D teams in sectors like IoT, defence, robotics, and medtech.
✔ Drive positioning and content narratives that explain complex technical offerings in a compelling, human-friendly way.
✔ Own the execution of brand campaigns across LinkedIn, niche forums, email newsletters, industry portals, etc.
✔ Work with founders, sales, and engineering teams to build GTM (go-to-market) plans for new service offerings and capabilities.
✔ Create case studies, capability decks, whitepapers, and value proposition briefs tailored to verticals (e.g., EVs, smart cities, automation).
✔ Identify and maintain a map of competitors, clients, and trends to proactively shape offerings and messages.
✔ Create lead-gen email sequences, landing pages, and inbound funnels (LinkedIn, Webinars, ProductHunt-style showcases).
✔ Use automation tools (HubSpot, Lemlist, Instantly.ai, etc.) for outreach while keeping human-like storytelling intact.
✔ Collaborate with inside sales and digital marketing team to A/B test messaging, creatives, and campaign strategies.
✔ Define marketing KPIs: leads generated, conversion ratios, CTR, engagement, CAC.
✔ Track campaign performance and refine based on real-time insights.
✔ Analyze industry demand trends to identify high-growth opportunity zones.
✔ 3–6 years of experience in tech marketing, solution selling, or product marketing, preferably in electronics/embedded domains.
✔ Strong grasp of embedded systems, IoT architecture, and product design lifecycles to craft value-driven content and messaging.
✔ Excellent writing, storytelling, and communication skills for crafting campaigns and presentations.
✔ Proficient with LinkedIn Marketing, Google Ads, email automation, CRM tools, and SEO basics.
✔ Creative mindset with a strategic approach to problem-solving and brand positioning.
➕ Experience in B2B SaaS/Tech Services Marketing.
➕ Knowledge of PCB/firmware/hardware design lifecycle.
➕ Exposure to technical storytelling, developer relations, or community building.
➕ Familiarity with tools like Canva, Notion, HubSpot, Zapier, Figma, Miro.
✅ Lead Strategy, Not Just Execute – Influence GTM and storytelling at the leadership table.
✅ Growth Path – Expand into Head of Marketing or Chief Growth Officer roles.
✅ Work with Builders – Collaborate with product teams creating cutting-edge IoT and embedded solutions.
✅ Global Exposure – Position our services across US, Europe, and India.
✅ Flexible Culture – Hybrid-friendly, goal-driven work environment.
✅ Competitive Salary + Performance Incentives.
Send your resume to [email protected]
Apply online at https://www.eurthtech.com/jobs
