As a Meta Ads Specialist, I plan, create, manage, and optimize Facebook and Instagram advertising campaigns to increase brand awareness, generate qualified leads, and drive online sales. I analyze campaign performance, optimize budgets, and implement data-driven strategies to maximize return on ad spend (ROAS).
Key Responsibilities:
- Create and manage Meta (Facebook & Instagram) advertising campaigns.
- Conduct audience research and build custom, lookalike, and retargeting audiences.
- Set campaign objectives, budgets, bidding strategies, and ad placements.
- Monitor campaign performance and optimize based on key metrics such as CTR, CPC, CPA, CPM, and ROAS.
- Perform A/B testing on ad creatives, copy, and audience segments.
- Track conversions using Meta Pixel and Conversion API where applicable.
- Collaborate with creative teams to develop high-performing ad creatives.
- Prepare weekly and monthly performance reports with actionable insights.
- Continuously optimize campaigns to improve lead generation and sales performance.
- Stay updated with the latest Meta Ads features, policies, and digital marketing trends.
Skills:
- Meta Ads Manager
- Facebook & Instagram Advertising
- Audience Targeting & Retargeting
- Campaign Optimization
- A/B Testing
- Budget Management
- Meta Pixel & Conversion Tracking
- Performance Analysis
- Lead Generation
- ROAS & KPI Optimization
Tools:
- Meta Ads Manager
- Meta Business Suite
- Meta Pixel
- Google Analytics (GA4)
- Microsoft Excel / Google Sheets
Pay: ₹12,798.77 - ₹20,000.00 per month
Work Location: In person
