Founding Content Strategist + Social Media Manager + Video Editor (Personal Brand)
Location: Surat, Gujarat (On-site)
Job Type: Full-Time
We're Not Looking for an Employee.
We're looking for someone who will treat this personal brand as if it's their own.
Someone who lives and breathes Instagram, understands content psychology, studies creators for fun, and naturally notices why one Reel gets 10,000 views while another gets 10 million.
If you're constantly analyzing hooks, storytelling, editing styles, camera angles, thumbnails, trends, and audience behavior,you'll fit right in.
About the Role
You'll help build a personal brand from the ground up.
This role goes far beyond posting content. You'll be responsible for strategy, creative direction, editing, shoot planning, audience engagement, and helping shape the overall identity of the brand across Instagram and YouTube.
We're looking for someone who takes ownership, thinks creatively, solves problems proactively, and genuinely enjoys building something meaningful.
Your Responsibilities Content Strategy
- Plan monthly Instagram content calendars.
- Research trends before they become mainstream.
- Audit content performance and identify what works (and what doesn't).
- Develop fresh content ideas and viral concepts.
- Build content pillars and long-term growth strategies.
- Stay updated with Instagram algorithm changes and creator trends.
Video Editing
- Edit high-retention Instagram Reels.
- Edit YouTube Shorts and long-form YouTube videos.
- Create engaging hooks, captions, transitions, pacing, and storytelling.
- Adapt editing styles based on different types of content.
Shoot Planning & Creative Direction
- Plan shoot concepts before filming.
- Recommend creative locations, props, outfits, and visual references.
- Direct shoots with confidence and creativity.
- Understand framing, composition, lighting, and storytelling through visuals.
- Know the best camera angles and shot types for different kinds of content.
- Plan B-roll, cinematic shots, lifestyle sequences, and talking-head videos.
- Guide the creator during shoots to capture content that performs well on Instagram and YouTube.
- Stay updated with current filming styles and creator trends.
Social Media Management
- Schedule and publish content.
- Write captions when required.
- Actively engage with relevant accounts to help grow the brand organically.
- Monitor analytics and recommend improvements based on performance.
Ownership
- Treat the brand like it's your own.
- Bring new ideas without being asked.
- Suggest better hooks, concepts, edits, and storytelling approaches.
- Constantly look for ways to improve content quality and growth.
- Take responsibility for the overall success of the brand—not just individual tasks.
You're a Great Fit If You...
- Live and breathe Instagram.
- Understand what makes people stop scrolling.
- Know Instagram trends inside and out.
- Have a strong understanding of visual storytelling.
- Can confidently direct a shoot, not just edit after it's filmed.
- Understand camera angles, shot composition, movement, framing, and lighting.
- Enjoy lifestyle, beauty, fitness, entrepreneurship, and eventually fashion content.
- Think strategically, creatively, and analytically.
- Are proactive and comfortable taking ownership.
Bonus Skills
- Experience growing a personal brand.
- Understanding of YouTube growth and retention.
- Thumbnail design.
- Basic photography or videography.
- Experience with CapCut, Lightroom, Canva or any other relevant apps for video editing
Success in This Role
Success isn't measured by how many posts you publish.
It's measured by:
- Consistent audience growth.
- High-performing content.
- Strong storytelling.
- Creative execution.
- Meaningful community engagement.
- Building a memorable personal brand people genuinely connect with.
How to Apply
Please include:
- Your portfolio or examples of content you've created.
- Instagram accounts or creators you've worked with (if any).
- Your favorite Reel or video you've edited.
- Three creators whose content you admire and why.
- A short note explaining why you'd love to help build a personal brand from scratch.
If you're simply looking for a typical social media job, this probably isn't the right fit.
But if you're excited about helping build a creator brand from zero, taking ownership, and creating content that genuinely stands out,we'd love to hear from you.
Pay: ₹11,482.70 - ₹25,000.00 per month
Benefits:
Work Location: In person
