Company: SceneCoding
Location: HRBR Layout, Kalyan Nagar, Bangalore
Job Type: Full-Time, Permanent
Work Mode: Work From Office
Working Days: Monday to Saturday
Working Hours: 9:30 AM to 6:30 PM
Salary: ₹30,000 – ₹40,000 per month
Openings: 1
About SceneCoding
SceneCoding is a digital marketing and technology company working with businesses from different industries.
Our services include digital marketing, Meta advertising, Google advertising, social media marketing, SEO, websites, branding, creative content, and technology solutions.
We are looking for a Performance Marketing & SEO Executive who can take responsibility for planning, executing, monitoring, and improving digital marketing campaigns for multiple clients.
Role Overview
The selected candidate will independently handle paid advertising and SEO activities for SceneCoding's clients.
You will be responsible for Meta Ads, Google Ads, SEO, analytics, tracking, reporting, lead generation, campaign optimisation, and client communication.
Because our clients operate in different industries, you should be comfortable understanding different businesses and developing suitable marketing strategies for each client.
Key ResponsibilitiesMeta Advertising
- Create, manage, and optimise campaigns using Meta Ads Manager.
- Run Facebook and Instagram advertising campaigns.
- Create campaigns for lead generation, awareness, traffic, engagement, conversions, and other client objectives.
- Define audiences, targeting strategies, placements, and campaign structures.
- Conduct A/B testing of advertisements, audiences, creatives, and campaign strategies.
- Monitor campaign performance and optimise campaigns regularly.
- Reduce cost per lead/acquisition while improving campaign quality.
- Work with the creative team to develop better-performing advertisements.
- Set up and troubleshoot Meta Pixel and conversion tracking where required.
Google Advertising
- Plan and manage Google Ads campaigns.
- Manage Google Search Ads, Display Ads, Performance Max, YouTube Ads, remarketing, and other appropriate campaign types.
- Conduct keyword research and competitor analysis.
- Create campaign structures, ad groups, keywords, and advertisements.
- Monitor search terms, negative keywords, bidding strategies, and campaign budgets.
- Optimise campaigns for conversions, leads, ROI, and client objectives.
- Set up and monitor conversion tracking.
SEO
- Develop SEO strategies for client websites.
- Conduct keyword research.
- Conduct competitor research.
- Perform on-page SEO.
- Perform off-page SEO.
- Perform technical SEO analysis.
- Optimise title tags, meta descriptions, headings, URLs, images, and website content.
- Perform internal linking optimisation.
- Identify technical website issues affecting search performance.
- Monitor indexing and crawling issues.
- Work on backlinks and other off-page SEO activities.
- Perform SEO audits and recommend website improvements.
- Monitor search rankings and organic traffic.
- Stay updated with Google Search changes and SEO best practices.
Analytics & Tracking
Candidate should have working knowledge of:
- Google Analytics
- Google Search Console
- Google Tag Manager
- Meta Ads Manager
- Meta Pixel
- Google Ads conversion tracking
You will be responsible for checking whether campaign tracking is working correctly and ensuring decisions are made using accurate data.
Client Management & Reporting
- Understand each client's business, target audience, and marketing objectives.
- Communicate directly with clients when required.
- Explain campaign performance in an easy-to-understand manner.
- Prepare weekly/monthly performance reports.
- Share recommendations and strategies based on campaign results.
- Identify opportunities to improve leads, traffic, conversions, and ROI.
- Coordinate with designers, video creators, developers, and other team members.
- Manage multiple client accounts and deadlines simultaneously.
Content & SEO Writing
Candidates who can write or optimise content will be given preference.
Content writing responsibilities may include:
- Website content.
- SEO blogs.
- Landing page content.
- Meta titles and descriptions.
- Advertising copy.
- Social media copy.
- Keyword-focused website content.
Strong content-writing skills will be considered a significant advantage.
Skills Required
- Meta Ads Manager
- Google Ads
- Google Analytics
- Google Search Console
- Google Tag Manager
- Keyword research
- On-page SEO
- Off-page SEO
- Technical SEO
- Competitor analysis
- Campaign optimisation
- Conversion tracking
- Performance reporting
- Lead generation
- Digital marketing strategy
What We Are Looking For
We are looking for someone who can eventually take ownership of the company's paid advertising and SEO function.
The candidate should:
- Be analytical and comfortable working with numbers.
- Understand digital marketing beyond simply boosting posts.
- Be able to identify why a campaign is or is not performing.
- Be willing to test different strategies.
- Be comfortable working with clients from different industries.
- Be able to independently research solutions when required.
- Have good communication skills in English.
- Kannada, Hindi, or additional languages are an advantage.
- Be organised and capable of managing multiple clients simultaneously.
- Be responsible for campaign deadlines and deliverables.
Experience
We are open to:
- Strong junior candidates with practical knowledge.
- Candidates with agency experience.
- Experienced digital marketing executives.
- Performance marketers who also understand SEO.
- SEO professionals who also have paid-advertising knowledge.
Since this person will be responsible for handling these activities for SceneCoding, practical knowledge is essential.
Candidates should preferably be able to demonstrate previous campaigns, SEO results, lead-generation results, website-ranking improvements, or other relevant work.
Important
This is an ownership-driven position. The selected candidate may be the primary person responsible for Meta Ads, Google Ads, and SEO activities within the company.
The role may occasionally require extending beyond normal working hours when client campaigns, deadlines, reporting, launches, or pending work must be completed.
What SceneCoding Offers
- Opportunity to manage clients across multiple industries.
- Hands-on exposure to substantial digital marketing responsibilities.
- Opportunity to directly influence campaign strategy and results.
- Exposure to creative, technology, website, social media, and AI-driven marketing projects.
- Opportunity to grow into a Digital Marketing Manager or Performance Marketing Lead as SceneCoding expands.
Application Requirement
Candidates are encouraged to share examples of:
- Meta Ads campaigns.
- Google Ads campaigns.
- SEO results.
- Google Analytics/Search Console reports.
- Lead-generation results.
- Websites they have worked on.
- Content or blogs they have written.
Confidential client information may be hidden before sharing.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
