Global marketing manager CS & IB
Job Title: Global marketing manager CS & IB IGT MOS
Your role:
· Leads global CS & install base Marketing activities
· Build and manage Service Marketing Communication across all customer touchpoints.
· Lead Value Proposition Creation, segmentation and positioning strategies.
· Create sales enablement materials including brochures, presentations and training to support commercial excellence.
· Lead KOL engagement and voice of the customer initiatives
· Actively participate in MOS CS product development from Ideation to Order.
· Collaborates with the business and marketing teams to deliver comprehensive toolkits to assigned regions to enable a consistent experience of Philips for customers and consumers.
· Facilitates the annual marketing planning process, ensuring coordination and alignment across all marketing activities, working closely with cross-functional teams to develop cohesive marketing plans, establish clear goals and objectives.
· Ensures adherence to established marketing policies, procedures, and ways of working by promoting a culture of compliance and ensuring marketing activities are conducted ethically and responsibly.
· Maintains a robust marketing measurement framework by developing marketing dashboards, establishing data collection protocols, and creating regular reports to track progress against established KPIs
· Work closely with Regional Sales and marketing teams to identify trends, customer needs and tailor strategies to local market needs.
· Determines the relevance of this service portfolio for Philips, assessing the value of new service and technology developments and identifying new opportunities for Philips.
· Keeps abreast of market, competition, technical, application and societal developments in the domain, showing understanding of the Philips position and business interests.
· Build a worldwide external network related to the service portfolio, and make this knowledge applicable for business, now and in the future.
· Represents Philips externally on related issues and orchestrates international platforms. Is consulted as a service marketing specialist and asked for projects to investigate feasibility of new businesses, applications concepts, and models.
You're the right fit if:
• Bachelor's / master’s degree in marketing, Business Administration, Marketing Communications or equivalent.
• Preferably Customer Services / Healthcare experience
• Experience in a global matrix organization
· Minimum 2 years of experience with Bachelor's in areas such as Marketing, eCommerce, Consumer Marketing Experience or equivalent OR no prior experience required with master’s degree
· Experience in creation, development, and building portfolios
· Proven track record in Lean / Continuous Improvement. Green Belt/ Black belt certification is a preference
· Understand Customer Unmet needs and ability to design Service & Solutions
· Travel domestic and International, as & when required
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
Indicate if this role is an office/field/onsite role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
- Learn more about our business .
- Discover our rich and exciting history .
- Learn more about our purpose .
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .
