Job Description – SEO & Digital Marketing Executive
Company: The Leather Laundry
Location: Mayur Vihar Phase 1, Delhi
Department: Digital Marketing
Employment Type: Full-Time
About the Role
The Leather Laundry is looking for a SEO & Digital Marketing Executive responsible for improving the company’s online visibility, organic search rankings, website traffic, lead generation, and digital advertising performance.
The candidate will manage complete SEO activities, including On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, content optimization, Google Ads, Meta Ads, keyword research, analytics, reporting, and performance optimization.
The ideal candidate should have a strong understanding of search engine optimization and paid digital marketing, along with the ability to plan and execute campaigns independently.
Key Responsibilities
1. Search Engine Optimization (SEO)
* Develop and execute the overall SEO strategy for The Leather Laundry.
* Conduct comprehensive keyword research based on search volume, competition, user intent, services, and business objectives.
* Identify keywords for leather cleaning, handbag restoration, shoe restoration, luxury bag repair, leather repair, restoration services, and related services.
* Monitor Google search rankings and identify opportunities for improvement.
* Conduct regular SEO audits and implement recommendations.
* Analyze competitors and identify gaps in their SEO strategy.
* Improve organic traffic, rankings, visibility, and qualified leads.
2. On-Page SEO
* Optimize website pages for targeted keywords and search intent.
* Optimize:
* Page titles
* Meta titles
* Meta descriptions
* H1, H2, and H3 headings
* URLs
* Image alt text
* Internal links
* Content structure
* Keyword placement
* Identify pages with poor rankings, low traffic, or low conversion rates and optimize them.
* Improve website content for both search engines and users.
* Implement internal linking strategies.
* Optimize service pages, landing pages, category pages, and blog content.
3. Off-Page SEO
* Develop and execute an effective Off-Page SEO and link-building strategy.
* Identify relevant and high-quality websites for backlinks.
* Build quality backlinks through:
* Guest posting
* Digital PR
* Business listings
* Relevant directories
* Brand mentions
* Outreach
* Partnerships
* Monitor backlink quality and identify harmful or low-quality links.
* Improve domain authority and overall website credibility.
* Conduct competitor backlink analysis and identify link-building opportunities.
4. Technical SEO
* Conduct regular technical SEO audits.
* Identify and coordinate the resolution of:
* Broken links
* Indexing issues
* Crawlability issues
* Duplicate content
* Redirect issues
* Canonical issues
* Sitemap issues
* Robots.txt issues
* Page speed issues
* Mobile usability issues
* Monitor Google Search Console for errors and indexing problems.
* Coordinate with developers/website teams for technical SEO improvements.
* Ensure the website follows current SEO best practices.
5. Local SEO
* Manage and optimize Google Business Profile listings.
* Improve local search visibility for The Leather Laundry’s locations.
* Maintain accurate business information, services, categories, and location details.
* Work on local citations and relevant directories.
* Monitor and improve local rankings.
* Encourage and manage customer review strategies.
* Track local SEO performance and leads.
6. Content & SEO Strategy
* Develop SEO-focused content strategies.
* Conduct content gap analysis.
* Create content briefs based on keyword research and search intent.
* Coordinate with content writers for blogs, service pages, landing pages, and other website content.
* Optimize existing content to improve rankings and traffic.
* Identify new topics and service pages that can generate organic traffic.
* Ensure content follows Google’s search quality guidelines.
Google Ads / PPC
7. Google Ads Management
* Plan, create, manage, and optimize Google Ads campaigns.
* Manage campaigns across relevant Google Ads formats, including:
* Search Ads
* Performance Max
* Display Ads
* Remarketing campaigns
* Local/lead-focused campaigns where applicable
* Conduct keyword research for paid campaigns.
* Create and test ad copies.
* Manage negative keywords.
* Optimize bids, budgets, targeting, and campaign structure.
* Monitor CPC, CTR, conversions, CPA, ROAS, and overall campaign performance.
* Identify high-performing and underperforming keywords and campaigns.
* Continuously optimize campaigns to improve lead quality and reduce acquisition costs.
Meta Ads / Social Media Advertising
8. Meta Ads Management
* Plan, create, manage, and optimize Facebook and Instagram advertising campaigns.
* Develop campaigns for:
* Lead generation
* Website traffic
* Brand awareness
* Retargeting
* Customer acquisition
* Service promotion
* Set up appropriate audience targeting.
* Create and test different ad creatives, copy, formats, and audiences.
* Monitor campaign performance and optimize budgets.
* Analyze CPL, CTR, CPM, conversions, and other key metrics.
* Implement retargeting strategies for website visitors and engaged users.
* Identify opportunities to improve lead quality and campaign ROI.
Analytics & Performance Tracking
9. Reporting & Analysis
* Monitor website performance using Google Analytics 4 and Google Search Console.
* Track organic traffic, keyword rankings, conversions, leads, and user behavior.
* Monitor Google Ads and Meta Ads performance.
* Prepare weekly and monthly digital marketing reports.
* Track important KPIs and compare performance against targets.
* Identify problems and opportunities through data analysis.
* Provide actionable recommendations to improve SEO and paid marketing performance.
Website & Conversion Optimization
* Identify website pages with high traffic but low conversion rates.
* Recommend improvements to landing pages and website content.
* Work on CTA placement, forms, page structure, and user experience.
* Coordinate with the website/development team for required changes.
* Ensure paid traffic is directed to relevant and conversion-focused landing pages.
Day-to-Day Responsibilities
* Monitor SEO rankings and organic traffic.
* Conduct keyword research.
* Optimize website pages and metadata.
* Check Google Search Console and identify issues.
* Work on On-Page and Technical SEO.
* Execute Off-Page SEO and backlink activities.
* Monitor Google Business Profile and Local SEO.
* Plan and optimize SEO content.
* Monitor Google Ads campaigns.
* Monitor Meta Ads campaigns.
* Optimize budgets, targeting, keywords, and creatives.
* Track leads and conversions.
* Analyze campaign performance.
* Prepare performance reports.
* Conduct competitor analysis.
* Identify new SEO and digital marketing opportunities.
* Coordinate with content, creative, website, and sales teams.
Required Skills
* Strong understanding of SEO and Search Engine Marketing (SEM).
* Hands-on knowledge of On-Page, Off-Page, Technical, and Local SEO.
* Strong keyword research and competitor analysis skills.
* Knowledge of Google Search Console and Google Analytics 4.
* Practical experience with Google Ads.
* Practical experience with Meta Ads Manager.
* Understanding of conversion tracking and campaign analytics.
* Good knowledge of Excel/Google Sheets.
* Strong analytical and problem-solving skills.
* Good written and verbal communication.
* Ability to work independently and manage multiple campaigns.
* Strong understanding of current search engine and digital advertising practices.
Preferred Tools & Platforms
Experience with the following tools will be preferred:
* Google Search Console
* Google Analytics 4
* Google Ads
* Meta Ads Manager
* Google Business Profile
* Google Keyword Planner
* Google Tag Manager
* SEMrush / Ahrefs
* Screaming Frog
* Looker Studio
* WordPress or other CMS platforms
* Excel / Google Sheets
Key Performance Indicators (KPIs)
* Organic website traffic growth.
* Improvement in targeted keyword rankings.
* Increase in qualified organic leads.
* Improvement in local search visibility.
* Growth in website conversions.
* Quality and growth of backlinks.
* Google Ads lead generation and CPA.
* Meta Ads lead generation and CPL.
* CTR and conversion rate improvement.
* ROAS and overall paid campaign performance.
* Reduction in cost per qualified lead.
Ideal Candidate
The ideal candidate should be data-driven, creative, analytical, and performance-focused, with hands-on knowledge of both organic SEO and paid digital marketing.
The candidate should be capable of taking ownership of the complete digital marketing funnel — from keyword research and SEO strategy to website optimization, organic traffic, Google Ads, Meta Ads, lead generation, conversion tracking, and performance reporting.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
