– Develop and manage email marketing campaigns to promote products or services. Segment email lists based on demographics, purchase behavior, and engagement metrics.
– Create compelling email content, including subject lines, copy, and calls-to-action.
– A/B test various email campaigns to optimize performance.
– Monitor and analyze email campaign performance, adjusting strategies as needed to improve open rates, click through rates, and conversion rates.
– Plan, execute, and manage paid search campaigns on Google AdWords and Facebook.
– Conduct keyword research to identify opportunities for campaign optimization.
– Write and test ad copy to maximize CTR and ROI.
– Monitor and analyze campaign performance metrics, making data-driven adjustments to improve results.
– Manage the budget for AdWords campaigns, ensuring cost-effective ad spend.
