Plan, create, and manage Facebook/Meta ad campaigns across different verticals.
Conduct audience research and build effective targeting strategies.
Optimize campaigns for performance, budget utilization, and ROI.
Monitor and analyze campaign performance metrics, preparing regular reports.
Test creatives, copy, and audiences to identify high-performing strategies.
Collaborate with content, design, and marketing teams for campaign alignment.
Stay updated with Meta Ads platform changes, policies, and new features.