Location:
Jorhat, AS, IN
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Areas of Work: Sales & Marketing
Job Id: 14942
Business objective • Provide assistance to frontline sales workforce in Retail by means of creating awareness on water proofing product features and selling points • Assist sales team in handling customer complaints, product warranty queries related to assigned range of Products Product Training • Identify and train painting applicators as well as non-painting applicators like Masons, Civil Contractors etc. on practical application of waterproofing products at regular intervals • Maintain and update training records of trained applicators in the portal and measure the impact of the training through lead conversions • Brief frontend sales team in Retail, Projects and Services on the range of waterproofing products and its technical specifications Contractor Management • Identify set of key waterproofing contractors of the Region and prepare a plan to engage the contractors by means product trainings and activations • Provide support on-site support to top waterproofing contractors to build their confidence on products usage on their sites.• Showcase the strength of APL products vis-à-vis other offerings in the market during stakeholder meets and events • Ensure participation of contractors in schemes floated around various products Market Intelligence • Provide assistance to Marketing function and Research and Technology function in conducting product trials and building inferences on APL product strength visà-vis products in the market • Devise ways in which these product strengths can be communicated to the consumers and influencers
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