Job Description – Social Media Strategist
� � Location: Gurugram
� � Experience: 4+ Years
� � Salary: Up to ₹50,000 per month
� � Working Days: 6 Days a Week (Work From Office)
About Learning Routes Learning Routes is one of India's leading EdTech organizations, helping students and working professionals achieve their academic and career goals through postgraduate, diploma, and certification programs from top universities. With a learner-first approach, innovative solutions, and a strong network of academic experts, we make higher education accessible, seamless, and career-focused.
About the Role We are looking for a creative, strategic, and execution-driven Social Media Strategist who can take complete ownership of our social media presence—from ideation and scriptwriting to content creation, publishing, and audience growth. The ideal candidate should have a deep understanding of social media trends, storytelling, and platform algorithms, with the ability to create impactful content that strengthens brand awareness and engagement.
Key Responsibilities
● Develop and execute end-to-end social media strategies to increase brand visibility, engagement, and audience growth across all platforms.
● Own the complete content lifecycle—from ideation and scriptwriting to shooting, editing, publishing, and post-publication monitoring.
● Create compelling scripts for Reels, short-form videos, brand campaigns, interviews, testimonials, and promotional content.
● Plan, create, and manage content calendars aligned with business objectives and marketing campaigns.
● Handle and manage all company social media accounts, ensuring consistent brand messaging and timely content delivery.
● Research industry trends, viral formats, and competitor activities to create fresh, engaging, and high-performing content.
● Plan and direct content shoots, coordinate production, and oversee editing to maintain high-quality output.
● Write engaging captions and optimize content using relevant hashtags, keywords, and platform-specific best practices.
● Develop innovative strategies to boost followers, reach, engagement, and overall social media presence organically.
● Analyze content performance and audience insights to refine strategies and improve future campaigns.
● Collaborate with internal teams to create creative campaigns, product promotions, employer branding, and event-related content.
● Stay updated with the latest social media algorithms, emerging platforms, and digital content trends to keep the brand ahead of the curve.
Required Skills
● 4+ years of experience in Social Media Strategy, Content Creation, and Brand Management.
● Proven expertise in content ideation, scriptwriting, shooting, editing, and publishing across major social media platforms.
● Strong knowledge of Instagram, LinkedIn, Facebook, YouTube, and other emerging social platforms.
● Hands-on experience with video editing tools such as CapCut, Premiere Pro, VN, InShot, or similar software.
● Strong understanding of platform algorithms, social media trends, SEO, hashtags, keywords, and audience engagement techniques.
● Excellent storytelling, copywriting, and communication skills.
● Ability to create innovative strategies that drive organic growth and improve brand visibility.
● Creative mindset with strong organizational and project management skills.
● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
