Performance Marketing Executive
Location: Delhi
Experience: 1+ Year
Employment Type: Full-time
Work Mode: On-site
About the Role:
We are seeking a Performance Marketing Executive with 1+ year of hands-on experience in digital performance marketing. The ideal candidate will have practical expertise in managing paid advertising campaigns across Google Ads and Meta Ads, with a strong analytical mindset and a data-driven approach to campaign optimization. This role is ideal for professionals who are passionate about driving measurable business growth through paid marketing strategies.
Key Responsibilities:
- Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads.
- Monitor, analyze, and optimize campaign performance using key metrics such as CPC, CTR, CPL, CPA, and ROAS.
- Improve campaign efficiency to maximize lead generation, conversions, and return on investment.
- Conduct keyword research, audience segmentation, and competitor analysis to enhance campaign performance.
- Collaborate with the creative team to develop compelling ad creatives and campaign assets.
- Prepare weekly and monthly performance reports, highlighting insights, trends, and optimization recommendations.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Required Qualifications:
- 1+ year of experience in Performance Marketing or Digital Marketing.
- Hands-on experience in managing Google Ads and Meta Ads campaigns.
- Strong understanding of paid advertising principles and campaign performance metrics.
- Basic working knowledge of Google Analytics, Microsoft Excel, and Google Sheets.
- Strong analytical and problem-solving skills with keen attention to detail.
- Good communication and collaboration skills.
- Willingness to work on-site in Delhi.
Preferred Skills:
- Ability to analyze campaign data and make data-driven optimization decisions.
- Understanding of lead generation and conversion-focused marketing strategies.
- Strong organizational and time management skills.
- Ability to manage multiple campaigns simultaneously while meeting deadlines.
Application Question(s):
- How many years of experience do you have as a performance marketer?
- What is your current CTC?
- What is your expected CTC?
- What is your Notice Period?
- Are you comfortable working for 6 days a week?
Work Location: In person
