Founder’s Associate – D2C E-commerce & Brand Operations
Remote
Help Build a Consumer Brand from the Ground Up
Are you curious, highly organised and excited by the opportunity to help build a new consumer brand?
Kitalma is looking for an entrepreneurial and hands-on Founder’s Associate to join us at an exciting early stage of our journey. Working directly with the founder and experienced industry advisers, you will gain broad exposure across e-commerce, marketing, customer experience, operations and business growth.
This is an ideal opportunity for someone who enjoys learning, solving problems and taking ownership. You do not need extensive e-commerce experience—we value curiosity, strong execution and a willingness to learn.
About Kitalma
Kitalma is a premium kitchenware brand inspired by cuisines from around the world.
Our mission is simple:
Bring the World to Your Kitchen.
Backed by more than 60 years of kitchenware manufacturing experience, Kitalma is preparing to launch its direct-to-consumer business in the United States.
We combine deep product knowledge with a passion for helping people explore global cuisines through thoughtfully designed kitchenware.
About the Role
As the Founder’s Associate, you will work closely with the founder and external advisers to support the day-to-day development and growth of Kitalma.
This is a broad, cross-functional role with exposure to almost every part of the business. You will help coordinate projects, support e-commerce operations and marketing activities, analyse business performance and ensure that key priorities continue moving forward.
You will have the opportunity to take meaningful responsibility from the beginning while developing practical experience in building a consumer brand.
Key Responsibilities
E-commerce Operations
- Manage and maintain the Shopify store.
- Upload and update product information, images and website content.
- Test website functionality and customer journeys.
- Support product launches, promotions and merchandising activities.
- Monitor store performance and identify opportunities for improvement.
Customer Experience
- Respond to customer enquiries and support requests.
- Coordinate with fulfilment partners to resolve delivery and order issues.
- Maintain FAQs, customer resources and support documentation.
- Monitor customer feedback and reviews to identify areas for improvement.
Marketing and Growth Support
- Assist with content planning and content creation using AI tools.
- Coordinate lifestyle photography, creative assets and marketing materials.
- Support email marketing campaigns and customer engagement activities.
- Research competitors, market trends and consumer insights.
- Identify and help execute growth opportunities across owned channels.
- Support influencer outreach and brand partnership activities.
Analytics and Reporting
- Prepare weekly and monthly business reports.
- Track key e-commerce and marketing performance measures.
- Maintain dashboards and KPI reports.
- Analyse customer, website traffic and sales data to generate practical insights and recommendations for review.
Operations and Project Coordination
- Support the onboarding and coordination of logistics and fulfilment partners.
- Work with freelancers, vendors and external service providers when required.
- Track projects, deadlines and action items across the business.
- Support the founder in carrying out strategic initiatives and business priorities.
What We Are Looking For
Essential Skills and Qualities
- Excellent written and spoken English.
- Strong organisational and project coordination skills.
- High attention to detail.
- Strong problem-solving and analytical ability.
- Ability to work independently in a remote environment.
- Confidence learning and using AI tools such as ChatGPT, Copilot, Claude and Perplexity.
- Proficiency in Google Workspace and/or Microsoft Office.
- A proactive mindset and willingness to take ownership.
- Strong follow-through and the ability to manage multiple priorities.
Preferred Experience
- One to three years of professional experience.
- Experience in a start-up, marketing, e-commerce, operations, consulting or project-based environment.
- Familiarity with Shopify, e-commerce platforms or digital marketing concepts.
- Experience working remotely and managing several priorities at the same time.
E-commerce Experience
Previous e-commerce experience is not essential.
We value curiosity, ownership, problem-solving ability and willingness to learn more than experience with any particular platform or tool.
Guidance and support will be provided by the founder and external industry advisers.
You May Be a Good Fit If You
- Take ownership and follow through on commitments.
- Learn quickly and enjoy figuring things out.
- Are naturally curious, practical and resourceful.
- Enjoy working in an entrepreneurial environment.
- Can manage several projects and priorities.
- Are comfortable working with change and some ambiguity.
- Communicate clearly and professionally.
- Want to play a meaningful role in building a new brand from the ground up.
What You Will Gain
- Hands-on experience building a consumer brand from an early stage.
- Broad exposure to e-commerce, marketing, operations and customer experience.
- Direct access to the founder and experienced industry advisers.
- Meaningful responsibility and learning opportunities from day one.
- The opportunity to develop alongside the business as it grows.
- Practical experience using AI and digital tools in a modern D2C business.
Location
Fully Remote
Engagement Type:
This is a full-time, long-term consultancy engagement.
Pay: ₹600,000.00 - ₹900,000.00 per year
Application Question(s):
- How many years of professional experience do you have in e-commerce, marketing, operations, project coordination or a start-up environment?
- Please briefly describe any experience you have with Shopify, e-commerce platforms, digital marketing or online customer support.
Short-answer response, maximum 150 words.
- How familiar are you with using AI tools such as ChatGPT, Copilot, Claude or Perplexity in your work? Please give one example of how you have used them to improve efficiency, solve a problem or produce better work.
- What is your current and expected monthly salary?
Work Location: Remote
