We need a skilled and data-driven Freelance Google Ads Specialist to manage, optimize, and scale our paid search campaigns. You will take charge of our paid advertising efforts to drive qualified leads, increase website traffic, and improve our overall return on ad spend (ROAS).
Key Responsibilities
- Campaign Management: Build, launch, and manage comprehensive Google Ads campaigns (Search, Display, Shopping, and Video).
- Keyword Research: Conduct deep keyword research and competitor analysis to target high-intent search terms.
- Ad Copywriting & Testing: Write engaging ad copy and run continuous A/B tests on headlines and descriptions to boost click-through rates (CTR).
- Bid & Budget Management: Implement smart bidding strategies and monitor daily budgets to prevent overspend and maximize ROI.
- Tracking & Analytics: Set up and verify conversion tracking via Google Tag Manager, Google Analytics, and conversion pixels.
- Performance Reporting: Deliver clear weekly or monthly performance reports with key metrics and actionable insights.
Requirements & Qualifications
- Experience: Minimum 5 years of hands-on experience managing successful Google Ads accounts.
- Certifications: Active Google Ads Certification is strongly preferred.
- Technical Skills: Proficiency in Google Analytics, Google Tag Manager, and Excel/Google Sheets for reporting.
- Analytical Mindset: Ability to interpret data trends, spot performance drops, and pivot strategies quickly.
- Communication: Strong independent worker with clear communication skills for remote collaboration.
Pay: From ₹8,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Remote
