Job Description – Graphic Designer
Position: Graphic Designer
Department: Marketing / Corporate Communications
Location: Hari Chand Anand Machinery LLP
Employment Type: Full-Time
Reporting To: HR Manager / Marketing Manager
About Hari Chand Anand Machinery LLP
Hari Chand Anand Machinery LLP is a leading organization engaged in providing advanced industrial sewing machinery and automation solutions. We are committed to delivering innovation, quality, and customer satisfaction while continuously strengthening our brand presence across digital and offline platforms.
Position Summary
We are looking for a creative and detail-oriented Graphic Designer who can transform ideas into visually compelling designs that strengthen our brand identity. The ideal candidate should possess strong design fundamentals, creativity, and the ability to create marketing materials for both print and digital platforms.
Key Responsibilities
- Design brochures, catalogues, flyers, product manuals, and promotional materials.
- Create engaging social media creatives for platforms such as LinkedIn, Facebook, Instagram, and YouTube.
- Develop banners, posters, standees, exhibition branding, and event marketing materials.
- Design product advertisements, email creatives, newsletters, and corporate presentations.
- Create infographics to simplify technical machine specifications and product features.
- Edit and enhance product photographs for marketing use.
- Design packaging, labels, stickers, and branding materials where required.
- Maintain consistency in corporate branding across all communication channels.
- Collaborate with Sales, Service, Product, and HR teams for internal and external communication requirements.
- Assist in creating visual assets for the company website and digital campaigns.
- Stay updated with current design trends and recommend creative improvements.
- Manage multiple design projects while adhering to deadlines.
Required Skills
- Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
- Working knowledge of CorelDRAW.
- Basic understanding of Adobe Premiere Pro and After Effects for simple video editing and motion graphics.
- Knowledge of Canva and other modern design tools.
- Strong typography, colour theory, and layout design skills.
- Ability to create print-ready artwork.
- Basic knowledge of UI/UX design principles will be an added advantage.
- Good communication and presentation skills.
- Excellent time management and organizational abilities.
Educational Qualification
- Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Fine Arts, Multimedia, or a related field.
Experience
- 1–4 years of experience in Graphic Design.
- Freshers with an exceptional portfolio may also be considered.
Preferred Qualifications
- Experience working with industrial manufacturing, engineering, machinery, or B2B companies.
- Photography and videography skills will be an added advantage.
- Experience handling social media branding and digital marketing creatives.
- Understanding of branding guidelines and corporate identity.
Key Competencies
- Creativity and innovation
- Attention to detail
- Problem-solving ability
- Team collaboration
- Adaptability
- Time management
- Visual storytelling
- Professional attitude
What We Offer
- Opportunity to work with one of India's established industrial machinery companies.
- Exposure to product branding, exhibitions, and corporate marketing.
- Professional growth and skill development.
- Collaborative and supportive work environment.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
