An E-commerce Advertising Executive drives online sales by managing paid campaigns across retail platforms and search engines. They set budgets, optimize listings, and analyze data to improve ad visibility, conversion rates, and return on ad spend (ROAS).
Key Responsibilities
Campaign Management: Build, execute, and scale paid advertising campaigns on major marketplaces (e.g., Amazon, Flipkart) and search/social engines (Google Ads, Meta Ads).
Bid & Budget Optimization: Continuously adjust Cost-Per-Click (CPC) bids, targeting, and daily budgets to maximize the Return on Ad Spend (ROAS).
Listing & Content Optimization: Collaborate with content teams to optimize product titles, descriptions, and images with relevant keywords to improve organic and paid search visibility.
Data Analytics & Reporting: Track Key Performance Indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and conversion rates, providing actionable weekly and monthly reports.
Market Trend Analysis: Monitor competitor ad strategies and seasonal trends to adjust promotional offers and ad inventory accordingly
Experience: 1–3 years of hands-on experience managing retail ad platforms (Amazon Advertising)
Pay: ₹15,000.00 - ₹40,000.00 per month
Work Location: In person
