Job Summary
We are looking for a creative and strategic Content Creative Manager to build and strengthen our brand presence across social media platforms. This role is responsible for developing a unique brand identity, planning engaging content, leading creative production, and ensuring a consistent brand voice and visual style across all digital channels.
The ideal candidate is passionate about storytelling, understands social media trends, and can transform ideas into compelling content that builds an engaged online community.
Key Responsibilities
Brand Identity Development
- Develop and maintain a consistent brand identity across all social media platforms.
- Define the brand's visual style, tone of voice, messaging, and storytelling approach.
- Ensure every piece of content reflects the company's values and personality.
- Create and maintain brand guidelines for social media communication.
Content Strategy & Planning
- Create monthly and weekly social media content calendars.
- Plan content around product launches, festivals, trends, company milestones, and campaigns.
- Brainstorm innovative content ideas that increase audience engagement and brand awareness.
- Stay updated on emerging social media trends and content formats.
Content Creation
- Lead the creation of high-quality photos, videos, reels, short-form videos, carousels, graphics, and written content.
- Write engaging captions, scripts, and content briefs.
- Collaborate with graphic designers, photographers, videographers, and content creators to produce compelling creative assets.
- Ensure content is optimized for each social media platform.
Creative Direction
- Develop creative concepts for social media campaigns and storytelling.
- Direct photo shoots and video productions to ensure brand consistency.
- Review and approve all creative assets before publication.
- Continuously improve the quality and originality of content.
Social Media Management
- Manage the company's social media presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, Pinterest, and X.
- Schedule and publish content according to the content calendar.
- Monitor audience interactions, comments, and messages to maintain a positive brand image.
- Foster community engagement through authentic communication.
Collaboration
- Work closely with product, design, e-commerce, and leadership teams to understand business priorities.
- Coordinate with external creators, influencers, photographers, and agencies when required.
- Ensure timely delivery of creative projects while maintaining quality standards.
Content Library Management
- Organize and maintain a library of brand assets, including images, videos, templates, and creative resources.
- Ensure content is properly categorized and easily accessible for future use.
Required Skills
- Strong creative thinking and storytelling abilities.
- Excellent copywriting and communication skills.
- Deep understanding of Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging social platforms.
- Strong knowledge of visual branding and content aesthetics.
- Ability to plan and execute content calendars.
- Excellent project management and organizational skills.
- Strong attention to detail and creativity.
Preferred Skills
- Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, After Effects, CapCut, or similar creative tools.
- Basic photography and videography knowledge.
- Experience in scripting and directing short-form videos and reels.
- Familiarity with AI-powered content creation tools is an advantage.
Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, Graphic Design, Multimedia, or a related field.
- 3–5 years of experience in social media content creation, brand management, or creative leadership.
- A portfolio showcasing social media campaigns, creative projects, or brand-building work is highly preferred.
Working Relationships
- Graphic Design Team
- Photography & Videography Team
- E-commerce Team
- Product Team
- Leadership Team
- External Content Creators and Agencies
What We Offer
- Competitive salary
- Opportunity to shape and grow a brand's digital identity
- Creative and collaborative work environment
- Access to modern creative tools and resources
- Career growth and leadership opportunities
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Work Location: In person
