Job Title: Performance Marketing - PPC Intern
Location: Dehradun
Internship Duration: 6 Months
About the Role
We are looking for a motivated and analytical PPC Intern to join our digital marketing team. This internship provides hands-on experience in planning, managing, and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads. You'll work closely with experienced marketers to improve campaign performance and maximize return on ad spend.
Key Responsibilities
- Assist in setting up and managing PPC campaigns on Google Ads and Meta Ads.
- Conduct keyword research and competitor analysis for paid campaigns.
- Create and optimise ad copy, headlines, and descriptions.
- Monitor campaign performance, budgets, and key performance metrics.
- Assist with bid adjustments, audience targeting, and campaign optimization.
- Perform A/B testing on ads and landing pages to improve results.
- Track conversions using Google Analytics and Google Tag Manager (preferred).
- Prepare weekly and monthly campaign performance reports.
- Stay updated on PPC trends, platform updates, and digital marketing best practices.
Required Skills
- Basic understanding of PPC advertising and digital marketing concepts.
- Familiarity with Google Ads, Meta Ads Manager, or similar advertising platforms is a plus.
- Basic knowledge of Google Analytics and Microsoft Excel or Google Sheets.
- Strong analytical and problem-solving skills.
- Excellent attention to detail.
- Good written and verbal communication skills.
- Eagerness to learn and work in a fast-paced environment.
Preferred Qualifications
- Pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
- Google Ads Certification is an added advantage.
- Good Communication Skills.
- Basic understanding of conversion tracking and campaign analytics is a plus.
What You'll Learn
- PPC campaign setup, optimization, and reporting.
- Keyword research and audience targeting.
- Budget management and bid strategy optimization.
- Conversion tracking and campaign performance analysis.
- Industry-standard tools and digital advertising best practices.
Benefits
- Hands-on experience managing live advertising campaigns.
- Mentorship from experienced digital marketing professionals.
- Internship certificate upon successful completion.
- Paid Internship or Fixed Stipend.
- Opportunity for a full-time role based on performance.
Pay: ₹5,000.00 - ₹7,000.00 per month
Work Location: In person
