Key Responsibilities
- Identify, appoint, and develop new Dealers, Distributors, and Channel Partners within the assigned territory.
- Conduct market surveys to identify untapped business opportunities and expansion areas.
- Generate B2B sales through dealer, distributor, institutional, and project channels.
- Recruit, train, guide, and monitor Sales Executives to achieve territory sales targets.
- Allocate sales territories and daily market visit plans for Sales Executives.
- Accompany Sales Executives on field visits to identify and close new business opportunities.
- Ensure effective dealer onboarding, documentation, and account activation.
- Build and maintain strong relationships with Dealers, Distributors, Retailers, and Key Customers.
- Achieve monthly, quarterly, and annual sales and collection targets.
- Drive primary and secondary sales across the assigned territory.
- Increase product visibility, market share, and brand presence.
- Conduct dealer meetings, product demonstrations, and business presentations.
- Monitor distributor inventory levels and ensure product availability.
- Plan and execute sales promotions, retailer engagement programs, and market activities.
- Identify new retailers through distributor networks and support market expansion.
- Monitor competitor activities, pricing, promotions, and product launches.
- Resolve dealer, distributor, and customer complaints promptly.
- Coordinate with Marketing, Supply Chain, Accounts, and Customer Support teams.
- Ensure timely collections and maintain healthy outstanding balances.
- Prepare daily, weekly, and monthly sales reports, market feedback, and business forecasts.
- Maintain accurate records of dealer visits, meetings, and business opportunities in the CRM.
- Ensure Sales Executives achieve daily visit targets, lead generation, and reporting.
- Coach and motivate the sales team to improve productivity and performance.
- Conduct regular performance reviews of Sales Executives and recommend improvements.
- Ensure compliance with company sales policies, pricing, and business ethics.
- Identify large institutional, OEM, contractor, and project business opportunities.
- Develop business plans to increase revenue and profitability within the assigned territory.
- Represent the company at exhibitions, trade fairs, dealer meets, and industry events.
- Travel extensively within the assigned territory to strengthen channel relationships.
- Perform any additional sales and business development responsibilities assigned by management.
Key Performance Indicators (KPIs)
- New Dealers/Distributors Appointed
- Active Dealer Network Growth
- Monthly Sales Achievement
- Primary & Secondary Sales Growth
- Sales Executive Productivity
- New Retailer Addition
- Collection Efficiency
- Market Coverage
- Business Development Activities
- Customer Satisfaction & Retention
Preferred Experience
- 3–10+ years of B2B Channel Sales experience.
- Experience in Electrical, Electronics, Consumer Durables, FMCG, Building Materials, Industrial Products, or related industries.
- Strong Dealer & Distributor Network Development experience.
- Proven experience managing Sales Executives and field sales teams.
- Excellent negotiation, communication, leadership, and territory management skills.
- Willingness to travel extensively within the assigned region.
Pay: ₹25,000.00 - ₹60,000.00 per month
Benefits:
Work Location: In person
