Territory Business Manager (Seeds)
Company: Geneva Seeds - seed division of JP Agro Innovations Pvt. Ltd.
Location / HQ: Dehradun, Uttarakhand
Territory: Uttarakhand
Department: Sales & Business Development
Industry: Seeds / Agriculture / Agri-Inputs
Employment Type: Full-time
Salary: ₹3,80,000 – ₹4,80,000 per annum
About the Role
JP Agro Innovations Pvt. Ltd. is looking for a Territory Business Manager (Seeds) to drive sales, market development, dealer/distributor relationships, and farmer engagement across the assigned territory in Uttarakhand.
The ideal candidate should have a strong understanding of the seed/agri-input business, good communication and relationship-management skills, and the ability to work extensively in the field to develop the market and achieve sales targets.
Key Roles & Responsibilities
1. Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop and implement territory-wise sales plans to increase business.
- Identify new business opportunities and expand the company's market presence.
- Generate demand for company seed products through regular market activities.
- Monitor sales performance and take corrective actions to achieve targets.
- Prepare regular sales and territory performance reports.
2. Dealer & Distributor Management
- Develop and maintain strong relationships with distributors, dealers, retailers, and key accounts.
- Identify and onboard new dealers/distributors to strengthen market coverage.
- Regularly visit channel partners to understand requirements and resolve business issues.
- Ensure product availability and effective stock movement across the territory.
- Follow up on orders, billing, dispatches, and outstanding payments.
- Implement company schemes, promotions, and channel programs effectively.
3. Farmer Engagement & Field Activities
- Conduct regular farmer meetings, crop visits, demonstrations, field days, and product promotional activities.
- Develop relationships with progressive farmers and local agricultural influencers.
- Generate farmer demand and create awareness about company seed varieties.
- Collect farmer feedback regarding product performance, germination, crop response, and market demand.
- Coordinate with the technical team for product demonstrations and technical support where required.
4. Market Development & Intelligence
- Conduct regular market visits to understand local business conditions and opportunities.
- Monitor competitor products, pricing, schemes, promotions, and market activities.
- Identify potential markets, crops, varieties, dealers, and business opportunities.
- Provide timely market intelligence and competitor feedback to management.
- Track product movement and market demand within the assigned territory.
5. Reporting & Coordination
- Maintain accurate records of dealer visits, farmer meetings, sales activities, demonstrations, and market development initiatives.
- Coordinate with the ASM, Regional Team, Marketing, Supply Chain, Finance, and Technical Team.
- Provide regular updates on sales achievements, market conditions, challenges, and opportunities.
- Ensure timely follow-up and closure of dealer, distributor, and farmer-related issues.
6. Qualification Requirements
- B.Sc. Agriculture / M.Sc. Agriculture preferred.
- Candidates with a degree/diploma in Agriculture, Horticulture, Agribusiness, or related fields may also be considered.
- 2–5 years of relevant experience in Seeds, Agri-Inputs, Crop Protection, Fertilizers, or related agricultural sales.
- Candidates with experience in seed sales and dealer/distributor management will be preferred.
- Good knowledge of crops, farming practices, and agricultural markets.
- Knowledge of the Uttarakhand agricultural market will be an advantage.
- Willingness to travel extensively within the assigned territory.
- Valid driving license is preferred.
Required Skills
Territory Sales | Seed Sales | Dealer Management | Distributor Management | Farmer Engagement | Business Development | Market Development | Channel Management | Lead Generation | Market Intelligence | Negotiation | Sales Target Achievement | Reporting
Ideal Candidate Profile
We are looking for a result-oriented, self-driven, and field-oriented professional who can independently manage the assigned territory and build strong relationships with dealers, distributors, retailers, and farmers.
The candidate should be:
- Confident and effective in communication.
- Comfortable with extensive field travel.
- Strong in dealer/distributor relationship management.
- Target-oriented and commercially driven.
- Capable of developing new markets and channel partners.
- Good at follow-ups and maintaining business records.
- Passionate about agriculture and agricultural products.
- Able to work independently while coordinating effectively with the regional team.
Compensation
₹3,80,000 – ₹4,80,000 per annum
Additional performance-based incentives may be applicable as per company policy.
Why Join JP Agro Innovations Pvt. Ltd.?
- Opportunity to work with a growing Seeds & Agri-Inputs company.
- Performance-driven career growth.
- Exposure to seed sales, market development, and farmer engagement.
- Opportunity to build and manage an agricultural business territory.
- Professional and growth-oriented work environment.
Apply Now
If you are an experienced Seeds/Agri-Inputs Sales professional looking to take ownership of a territory and contribute to business growth, apply now to join JP Agro Innovations Pvt. Ltd.
Pay: ₹380,000.00 - ₹480,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund
Work Location: In person
