This position for Kalamandir Jewellers (www.Kalamandirjewellers.com ) at Surat Gujarat HO.
“E-commerce Merchandiser JD for Jewellery Brand*
Perfect for brands like Jewel Box, lab-grown diamond, gold, silver, or fashion Jewellery D2C.
*1. Role: E-commerce Merchandiser — Jewellery*
*Mission*: Make the online Jewellery store feel like a premium showroom. Drive discovery, trust, and conversion for high-consideration purchases.
*2. Key Responsibilities — Jewellery Specific*
*Range & Inventory*
1. *Collection planning*: Plan launches for Akshaya Tritiya, Diwali, Wedding season, Valentine’s. Balance rings, earrings, necklaces, bracelets mix
2. *Stock by design*: Track fast-moving SKUs like solitaires, mangalsutras. Avoid OOS on bestsellers. Liquidate slow-moving CZ sets
3. *Pricing psychology*: Set MRP with charm pricing ₹9,999 vs ₹10,000. Create “under ₹25k”, “₹50k-₹1L” buckets. Manage gold rate fluctuations
*Online Merchandising*
1. *PDP perfection*: 5+ images per SKU: hand shot, ear shot, scale shot, video, certificate zoom. Size guide in mm/carat. Metal purity, stone details
2. *Category structure*: Shop by: Metal Type, Stone Type, Occasion, Price, Gifting, Collections like “Office Wear”, “Bridal”, “Lab-Grown”
3. *Trust building*: Add BIS hallmark, IGI/GIA certs, 15-day return, lifetime exchange, EMI options above fold
4. *Bundling*: “Complete the look” — ring + earring set. “Stack it up” for bracelets. Wedding combo offers
*Growth & Campaigns*
1. *Visual calendar*: Homepage banners for Karva Chauth, Navratri. Swap creatives every 15 days to keep site fresh
2. *Marketplace hygiene*: Amazon/Flipkart A+ content, video, size chart, Q&A. Win Buy Box. Schedule LGD during Amazon Great Indian Festival
3. *Analytics*: Track CVR by price band, return rate by design, “try at home” vs direct buy ratio. Metal price impact on sales
4. *WhatsApp commerce*: Coordinate AiSensy broadcasts for new drops. Segment: bought rings → show matching earrings
*Ops & Coordination*
1. *With*: Photographers for model shoots, CAD designers for new SKUs, catalog team, ads team, warehouse for packaging
2. *Tools*: Shopify/Jewelflow, Zoho Inventory, Gempix for 360 spins, Google Analytics, Amazon Seller Central
*3. Must-Have Skills for Jewellery*
Core Jewellery-specific
Excel: Pivot, VLOOKUP Know carat, grams, purity, diamond grades
Majento Amazon backend Understand BIS, IGI, SGL certificates
CRO mindset Visual eye — flat lay vs model shot converts
Competitor tracking: CaratLane, Bluestone,Kalyan Gold rate impact on pricing
SEO: “lab grown diamond ring” keywords Low return rate via accurate sizing
*4. KPIs for Jewellery Merchandiser*
1. *Conversion Rate*: Jewellery avg 0.8-1.5%. Target >2% with trust elements
2. *Avg Order Value*: Lift via bundling. Jewellery AOV ₹8k-₹80k
3. *Return Rate*: Keep <5%. High returns kill margins due to touch-ups
4. *Sell-through*: >70% per collection in 90 days
5. *CTR on collection pages*: “Engagement Rings” should be >4%
Pay: ₹100,000.00 - ₹120,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Ability to commute/relocate:
- Surat, Gujarat (Surat): Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- How many years of experience in Ecommerce Merchandizing for Jewellry?
- How many years of experience in Online Merchandising?
- How many years of experience in Growth & Online Campaigns?
- How many years of experience in Operations & Coordination
- What is your current monthly salary?
- What is your expected monthly salary?
- What is your notice period?
Language:
- Gujarati, Hindi, English (Required)
Location:
- Surat, Gujarat (Surat) (Required)
Work Location: In person
