About the Role:
We are looking for a results-driven Digital Marketing Executive who is passionate about digital growth, SEO, AI-powered marketing, and lead generation. The ideal candidate should have hands-on experience through internships, freelance projects, or full-time roles and be eager to implement modern marketing strategies to improve online visibility and generate quality leads.
Working Days: Monday to Saturday
Key Responsibilities:
- Execute on-page, off-page, and technical SEO strategies to improve website rankings and organic traffic.
- Conduct keyword research, competitor analysis, and implement GEO (Generative Engine Optimization) techniques to enhance visibility across search engines and AI powered search platforms.
- Optimize website content, blogs, landing pages, and other digital assets for both traditional search engines and AI-driven search experiences.
- Utilize AI-powered marketing tools to create content, design campaigns, automate workflows, and analyze performance insights for continuous improvement.
- Monitor website performance, traffic, indexing status, and keyword rankings using Google Search Console and other analytics tools.
- Generate regular performance reports and provide actionable recommendations to improve digital marketing outcomes.
- Develop, create, and manage content marketing initiatives, including blogs, website content, social media content, and campaign materials while ensuring SEO and GEO best practices.
- Design engaging social media posts, banners, promotional creatives, and marketing materials using Canva and AI design tools.
- Plan, execute, and optimize WhatsApp marketing campaigns, including broadcast messaging, customer engagement workflows, and performance tracking.
- Stay updated with the latest digital marketing trends, AI technologies, search engine algorithm updates, and industry best practices to drive business growth.
Required Skills:
- SEO (On-Page, Off-Page, Technical SEO)
- GEO (Generative Engine Optimization)
- AI-Powered Marketing Tools (ChatGPT, Gemini, Claude, etc.)
- Google Search Console
- Canva
- AI Design Tools
- Content Marketing
- WhatsApp Marketing
- Keyword Research
- Competitor Analysis
- Basic Website Management
- Analytics and Reporting
Preferred Qualifications:
- Bachelor's/ Master’s degree in Digital Marketing, Business, IT, Management, or related field.
- Relevant internships, freelance projects, or professional experience in digital marketing.
- Certifications in SEO, Google Analytics, Digital Marketing, or AI Marketing are a plus.
What We're Looking For:
- Strong communication and content-writing skills.
- Analytical mindset with attention to detail.
- Ability to learn new AI and marketing technologies quickly.
- Self-motivated and proactive approach to problem-solving.
- Passion for digital growth and lead generation.
Pay: From ₹22,000.00 per month
Work Location: In person
