Job Description – Social Media ManagerPosition
Social Media Manager
Department: Marketing
Location: Delhi / NCR
Experience: 2–5 Years
Employment Type: Full-Time
About the Role
We are looking for a creative, strategic, and result-oriented Social Media Manager to lead our social media presence across digital platforms. The ideal candidate should have experience in content planning, campaign management, community engagement, and performance tracking. You will work closely with the marketing team, designers, video editors, and healthcare professionals to create engaging and informative content that builds brand awareness and drives audience engagement.
Key Responsibilities
- Develop and execute social media strategies aligned with marketing and business goals.
- Manage and grow social media platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
- Plan and maintain monthly content calendars for campaigns, product launches, and awareness initiatives.
- Create engaging content ideas for posts, reels, stories, carousels, videos, and educational content.
- Write compelling captions, hooks, scripts, and social media copy.
- Coordinate with graphic designers, video editors, photographers, and external agencies for content creation.
- Publish and schedule content while ensuring consistency in branding and messaging.
- Monitor comments, messages, and community engagement, responding in a timely and professional manner.
- Plan and execute campaigns to increase brand awareness, engagement, website traffic, and lead generation.
- Track performance using social media analytics and prepare weekly and monthly reports.
- Analyze metrics such as reach, engagement, followers, video views, CTR, and conversions to improve future campaigns.
- Stay updated with the latest social media trends, platform updates, and competitor activities.
- Collaborate with doctors, healthcare professionals, and influencers to create credible and educational healthcare content.
- Ensure all content follows brand guidelines and healthcare communication standards.
Requirements
- 2–5 years of experience in Social Media Management.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and X.
- Excellent communication, copywriting, and storytelling skills.
- Experience in planning and creating Reels, Shorts, and other short-form video content.
- Basic knowledge of Canva and social media scheduling tools such as Meta Business Suite.
- Understanding of social media analytics, reporting, and performance metrics.
- Good organizational, multitasking, and project management skills.
- Ability to work in a fast-paced, collaborative environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Mass Media, or a related field.
- Experience in healthcare, wellness, fitness, nutrition, or health-tech is preferred.
- Knowledge of Meta Ads, influencer marketing, and AI tools like ChatGPT, Gemini, or Canva AI will be an added advantage.
Key Performance Indicators (KPIs)
- Growth in followers, reach, and brand visibility.
- Engagement rate across social media platforms.
- Performance of Reels, Shorts, and video content.
- Website traffic and leads generated through social media.
- Quality and consistency of content publishing.
- Campaign performance, ROI, and audience sentiment.
- Timely execution of content calendars and campaigns.
Why Join Us?
- Opportunity to work with a fast-growing healthcare brand.
- Creative and collaborative work environment.
- Exposure to healthcare innovation, digital marketing, and content strategy.
- Career growth with ownership of impactful marketing campaigns.
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
