Social Media Marketing (SMM) Specialist
We are looking for a creative and execution focused Social Media Marketing Specialist to manage and grow our brand presence across social platforms. This role focuses on content execution, audience engagement, performance tracking, and supporting lead generation through social media channels.
This is a hands-on role ideal for someone who can balance creativity, consistency, and analytics in a fast paced digital environment.
What You’ll Do
- Plan, create, and publish content across social media platforms including Instagram, Facebook, LinkedIn, Tumblr, and X
- Manage daily social media activities such as posting, engagement, comments, and DMs
- Execute social media content calendars aligned with marketing goals
- Conduct trend research and competitor analysis to generate fresh content ideas
- Write engaging captions, hashtags, and basic campaign copy
- Coordinate with designers and internal teams to ensure brand consistency
- Support lead generation initiatives through social media campaigns
- Assist in email marketing activities including drafting and scheduling campaigns
- Track post performance, engagement metrics, and audience growth
- Prepare basic performance reports and insights for optimization
- Create ad copies for Meta Ads (Facebook & Instagram) and Google Ads aligned with campaign objectives
What We’re Looking For
- 0–2 years of experience in Social Media Marketing or Digital Marketing
- Strong understanding of major social media platforms and content formats
- Basic knowledge of social media analytics and performance metrics
- Good communication and copywriting skills
- Creative mindset with attention to detail
- Ability to multitask and execute tasks independently
- Willingness to learn, adapt, and grow in a fast-paced environment
Creative & Content Expertise
- Understanding of content aesthetics, visual hierarchy, and brand tone
- Ability to suggest creative ideas and improvements for social media content
- Ensure all social media content aligns with brand guidelines and messaging
- Hands-on design is not mandatory, but creative awareness is essential
Bonus Points If You Have
- Digital Marketing or Social Media Certification
- Experience with email marketing tools
- Familiarity with basic social media scheduling or analytics tools
- Internship or project experience in social media management
Compensation
- Salary: Starting from ₹15,000 per month (Based on skills and performance)
Work Schedule
- Shift: Day shift (9:00 AM – 6:00 PM)
- Working Days: Monday to Friday
- Location: Kadavanthara
Job Types: Full-time, Permanent
Pay: From ₹15,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
