Position Overview:
We are seeking a results-driven Social Media Executive to own the execution and performance of UniPin's social media activities across India and MENA markets. This is a core operational role that bridges content strategy with performance metrics—balancing creative execution, community engagement, and data-driven optimization.
The ideal candidate brings 2–5 years of hands-on experience in social media marketing within the gaming industry. You'll manage day-to-day campaign execution, content calendars, community engagement, agency partnerships, and paid social campaigns—working autonomously on execution while coordinating with leadership on strategy.
Critical requirement: Deep understanding of gaming culture, gaming communities, and gaming audience behavior. This role is not an administrative calendar job—you'll own the performance of campaigns, make real-time optimizations.
Key Responsibilities:
1. Social Media Content & Calendar Management
· Calendar Creation & Planning: Develop and maintain weekly/monthly social media content calendars for India and MENA markets across Instagram, Facebook, YouTube, Snapchat, Telegram, and WhatsApp.
· Platform-Specific Content: Create, adapt, and publish engaging content tailored to each platform (Reels, Stories, static posts, Shorts, vertical video) with deep understanding of algorithm prioritization and audience behavior on each channel.
· Publishing & Scheduling: Execute daily/weekly publishing across all platforms using Meta Business Suite, YouTube Studio, and scheduling tools; manage story updates, broadcast communications, and time-zone optimization for India vs. MENA audiences.
· Content Coordination: Brief creative agencies and internal content teams; manage end-to-end workflows from concept through delivery; track revisions, approvals, and ensure quality before publication.
· Regional Nuance: Adapt messaging and creative for India cultural moments, gaming trends, and MENA market dynamics; understand local gaming communities, languages, and audience preferences for both regions.
2. Community Engagement & Online Reputation Management
· Comment & DM Monitoring: Proactively track and respond to comments, DMs, and brand conversations on all social channels and gaming community platforms (Reddit, Discord, in-game communities).
· Community Building: Engage with gaming communities to foster brand affinity, address player feedback, and identify community-driven content opportunities.
· Gaming Influencer & Creator Coordination: Work with gaming influencers and KOLs to brief campaigns, coordinate content drops, and manage co-marketing partnerships.
· Reputation Management: Monitor brand sentiment and gaming community conversations; escalate reputation risks to leadership and support rapid response to negative sentiment or PR concerns.
3. Performance Tracking, Analytics & Optimization (~20% of role)
· Social Analytics: Monitor and analyze KPIs across India and MENA platforms: reach, impressions, engagement rates, follower growth, sentiment trends, and audience demographics.
· Performance Reporting: Generate weekly/monthly performance reports comparing India vs. MENA performance; identify top-performing content and learnings.
· Content Optimization: Identify underperforming content; make data-backed decisions to pause, repurpose, or scale winning creative based on engagement metrics.
· Trend & Competitor Monitoring: Track gaming industry trends, competitor social activity, viral gaming moments, and platform algorithm changes; surface opportunities to leadership.
4. Agency & Brand Partnership Management
· Agency Collaboration: Work with creative agencies, content production studios, and social media agencies; brief them on campaign objectives, tone, and requirements.
· Deliverable Management: Monitor timelines, track production progress, follow up on pending deliverables, ensure quality control, and manage revisions to meet campaign launch dates.
· Vendor Accountability: Maintain records of agency performance, delivery timeliness, and quality; provide feedback and recommendations on partner capabilities.
· Cross-Functional Coordination: Align with Gaming Partnerships, Product, Sales, and Performance Marketing teams to ensure social media strategy supports business objectives.
5. Campaign Planning & Execution
· Campaign Brief Development: Contribute to campaign strategy and creative briefs; identify seasonal opportunities (game launches, esports events, cultural moments) to drive content calendar.
· End-to-End Campaign Ownership: Own execution of assigned campaigns (product launches, retention initiatives, seasonal promotions) from planning through post-campaign analysis.
· Copy & Messaging: Ensure on-brand voice and messaging consistency across all communications; collaborate with copywriters and designers on copy review and approval.
Required Qualifications & Experience:
· Bachelor's degree in Marketing, Communications, Business, Media, or a related field.
· 2–5 years of hands-on experience in social media marketing or digital marketing within the gaming industry.
· Critical: Deep understanding of gaming culture, gaming communities, esports, gaming influencers, and gamer audience behavior. You should speak "gamer" fluently and understand what drives gaming audiences.
· Proven platform proficiency with Instagram, Facebook, YouTube, Snapchat, TikTok, and Telegram; comfortable learning new platforms quickly.
· Agency management OR brand marketing background: Either demonstrated ability to brief, track, and coordinate with external creative/social agencies (freelancers, studios, social agencies), OR hands-on experience running social media for a brand and building audience/engagement at scale.
· Hands-on campaign execution experience: Managed content calendars, executed multi-platform campaigns, coordinated creative delivery, and reported on performance.
· Paid social exposure: Basic familiarity with Meta Ads Manager and/or YouTube Ads; comfort managing campaign budgets, targeting, and performance monitoring.
· MENA market experience: Familiarity with Middle East & North Africa audience dynamics, cultural nuances, or gaming trends in the region (strong plus).
· Prior experience with gaming brands, gaming influencers, esports marketing, or gaming platforms.
· Working with agencies and partners for creative and media production.
· Creator and influencer partnership management within gaming communities.
· Exposure to user acquisition (UA) funnels and performance marketing in consumer tech or gaming.
· Familiarity with WhatsApp Business, or community management platforms (Discord, Reddit).
· Understanding of mobile gaming mechanics, in-game economies, and player retention dynamics.
Core Competencies:
· Gaming fluency: Active understanding of current gaming trends, popular gaming titles (BGMI, Valorant, Free Fire, etc.), esports, and gaming community dynamics.
· Platform expertise: Deep knowledge of Meta Business Suite, YouTube Studio, platform algorithms, content formats, and audience behavior on social channels.
· Analytics & insights: Ability to interpret social media metrics (reach, engagement, follower growth, sentiment), generate performance reports, and make data-backed optimization recommendations.
· Communication: Excellent written and verbal communication; ability to brief agencies, present findings to leadership, and engage with gaming communities authentically.
· Multitasking & execution: Ability to manage multiple campaigns, content calendars, and stakeholders simultaneously in a fast-paced environment; high follow-through.
· Attention to detail: Strong quality control; ensures brand consistency, copy hygiene, and error-free execution across all platforms.
· Proactive ownership: Takes initiative to identify issues, escalate appropriately, and drive solutions without waiting for guidance.
Technical Skills:
· Proficiency with Meta Ads Manager, YouTube Ads Manager, and content scheduling tools (Buffer, Later, or similar).
· Strong working knowledge of Google Sheets and Excel (pivot tables, filtering, basic data analysis).
· Familiarity with social media analytics platforms (Meta Insights, YouTube Analytics, Sprout Social, or similar tools).
· Comfortable learning new AI tools and platforms quickly.
Work Location: In person
