Deliver Sales growth at the location and expand the customer base
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Identify business growth opportunities across the location, build direct/Retail DSAs channel/ new client acquisition strategies and tap growth opportunities to achieve area targets
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Augment the business volumes of mortgage lending in the location, manage client databases and tap them through Relationship Managers.
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Drive relationships with key clients, faster TAT and cross selling initiatives in order to increase the client base of the Area.
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Monitor lead generation & RM sales productivity metrics to drive a high-performance sales culture across the areas.
Analyze product positioning and competition across the locations and develop the distribution network
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Scan the location market and its competitive offerings on a periodic basis, report on emerging trends and business opportunities for the mortgage segment to the head office
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Engage with retail DSA channel partners and develop a touch point management system for faster customer connectivity
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Conduct engagement programs and sales trainings to develop channel partners
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Monitor SLAs, sales efficiencies and RoIe of channels
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Effectively deploy schemes and prioritize sales of high revenue products and structures
Drive high levels of customer satisfaction across the location through relationship managers
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Monitor client servicing metrics, develop relationship marketing programs and motivate RMs and channel partners to display highest levels of client servicing standards
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Encourage the implementation of improved processes and best practices in order to enhance operational productivity
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Engage with key customers on a periodic to build stronger relationships, thereby contributing to faster growth
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Monitor customer issues and complaints and drive necessary action to address the same
Analyze and communicate information for better risk management and operational effectiveness to the management team
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Support the risk and review process by supervising the preparation of loan proposals and documentations to ensure controlled operations for the locations
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Liaise with the customers and the Risk team to provide regular information required for monitoring the creditworthiness of the proposals
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Prepare periodic MIS reports for profits, NPAs, new clients & report on a periodic manner to Cluster Area Heads.
Team Management & Development
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Guide and develop RMs to facilitate better customer acquisition, retention and support, and helping them to achieve superior performance standards
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Nominate teams for product, behavioral and negotiation trainings and work for self development initiatives