Job Summary
The Meta Ads Executive will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across Meta platforms. The ideal candidate should have experience in lead generation, campaign optimization, and performance marketing, preferably in the EdTech industry.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns on Facebook and Instagram.
- Generate high-quality student admission leads while maintaining target CPL and ROAS.
- Monitor campaign performance and optimize ads for maximum conversions.
- Conduct audience research, retargeting, and lookalike audience campaigns.
- Perform A/B testing on creatives, ad copies, and landing pages.
- Track campaign performance using Meta Ads Manager and Meta Pixel.
- Coordinate with the creative and content teams for ad creatives and copies.
- Analyze campaign data and prepare daily, weekly, and monthly performance reports.
- Manage advertising budgets efficiently to maximize ROI.
- Stay updated with the latest Meta advertising trends, policies, and algorithm changes.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
Experience:
- Meta Ads: 1 year (Required)
Work Location: In person
