About the Role
We are looking for a Digital Marketing Specialist who can plan, execute, and optimize digital marketing campaigns to improve brand visibility, generate leads, and increase student enrollments. The candidate should have practical experience in SEO, Meta Ads, Google Ads, Google My Business (GMB), and WordPress website management.
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple platforms
- Manage and optimize Meta Ads campaigns for Facebook and Instagram
- Create and manage Google Ads campaigns including Search, Display, and Remarketing
- Perform on-page and off-page SEO activities
- Conduct keyword research and competitor analysis
- Improve website rankings and organic traffic
- Manage and optimize Google My Business (GMB) profiles
- Update and maintain WordPress websites
- Create landing pages for lead generation campaigns
- Track campaign performance using analytics tools
- Generate reports for traffic, leads, conversions, and ROI
- Work with the design and content team for marketing creatives
- Stay updated with the latest digital marketing trends and algorithm changes
Required SkillsMust Have Skills
- SEO (On-page & Off-page)
- Meta Ads (Facebook & Instagram Ads)
- Google Ads
- Google My Business (GMB) Optimisation
- WordPress Website Management
Additional Preferred Skills
- Google Analytics
- Search Console
- Canva or basic graphic understanding
- Content Marketing
- Lead Generation Strategy
- Basic HTML/CSS knowledge
Eligibility Criteria
- Bachelor’s degree in Marketing, IT, Business, or related field
- 1–3 years of experience in Digital Marketing
- Freshers with strong practical knowledge and live project experience may also apply
- Strong communication and analytical skills
Pay: ₹14,396.72 - ₹30,000.00 per month
Work Location: In person
