Job Description
Performance Marketing
- Plan, execute, and optimize paid marketing campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- YouTube Ads
- LinkedIn Ads (if required)
- Monitor campaign performance and ensure maximum ROI/ROAS.
- Manage budget allocation and daily campaign spending.
Lead Generation & Sales Growth
- Generate quality leads for jewellery collections, exhibitions, and online inquiries.
- Drive website traffic, conversions, and online sales through paid campaigns.
- Create audience targeting strategies based on demographics, interests, and customer behavior.
Analytics & Reporting
- Track campaign KPIs using:
- Google Analytics
- Meta Business Suite
- Google Tag Manager
- Search Console
- Prepare weekly/monthly performance reports with actionable insights.
- Analyze customer acquisition cost (CAC), conversion rates, and ad performance.
Content & Creative Coordination
- Coordinate with graphic designers and content teams for ad creatives, videos, and campaign materials.
- Suggest engaging campaign ideas for festive collections, launches, offers, and promotions.
SEO & Website Optimization
- Support SEO activities to improve website visibility and organic traffic.
- Coordinate with website developers for landing page optimization and conversion tracking.
Market Research
- Monitor competitor marketing strategies and jewellery industry trends.
- Identify new growth opportunities and digital platforms.
Required Skills
- Strong hands-on experience in Google Ads and Meta Ads.
- Knowledge of Pixel integration, conversion tracking, and remarketing.
- Understanding of e-commerce marketing and lead generation strategies.
- Experience in handling campaigns for luxury/fashion/jewellery brands preferred.
- Strong analytical and reporting skills.
- Good communication and coordination abilities.
Qualification
- Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
- Certifications in Google Ads / Meta Ads will be an added advantage.
Experinece - 2 to 3 Years
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person
