Job profile: We are looking for an experienced and creative Social Media Specialist to join our Marketing team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and bring ROI through Ad campaigns. You will also have the responsibility of leading a team of digital marketers. This role would require an excellent collaborative ability to closely work with Graphic Designers, Video Editors, Sales Team Members, External Ecosystem partners and leadership team.
- Minimum 4 years of experience in Social Media
EDUCATIONAL QUALIFICATION:
- Develop, implement and manage our social media strategy
- Define most important social media KPIs and track them for ROI
- Measure the success of every social media Ad campaigns
- Manage and oversee social media contents
- Stay up to date with the latest social media best practices and technologies
- Work with designers and video editors to ensure content is informative and appealing
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social media data/metrics, insights and best practices, and then acting on the information
- Proven working experience in social media marketing / specialist role
- Excellent articulation, creative writing and presentation skills
- Excellent hands-on knowledge of Instagram, Facebook and LinkedIn
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player with excellent collaborative attitude
