Job Description (JD) – Marketing Manager
Department: Marketing & Sales
Division: Machine Shop
Reports To: Director – Sales & Marketing
Key Responsibilities
A. Marketing & Business Development
- Develop and implement annual marketing and sales plans aligned with company objectives.
- Identify and develop new customers in Oil & Gas, Petrochemical, Chemical, Power, Water Treatment, LNG, Marine, Defence, and Industrial Valve manufacturing sectors.
- Generate enquiries and convert them into profitable business opportunities.
- Conduct market research, competitor benchmarking, and customer trend analysis.
- Recommend pricing strategies in coordination with management.
- Participate in domestic and international exhibitions, technical seminars, and trade fairs.
- Promote the company's machining capabilities, manufacturing capacity, quality certifications, and technical expertise.
- Support export business development.
- DPSU- Defence public sector undertaking.
B. Customer Relationship Management
- Develop and maintain long-term customer relationships.
- Conduct customer visits and technical discussions.
- Understand customer drawings, specifications, quality requirements, delivery expectations, and statutory requirements.
- Coordinate customer audits and plant visits.
- Resolve customer complaints jointly with Quality Assurance and Production.
- Monitor customer satisfaction and recommend continual improvement initiatives.
- Ensure confidentiality of customer information.
C. Sales Management
- Coordinate preparation of quotations with Engineering and Estimation.
- Review customer RFQs and contract requirements.
- Negotiate commercial terms within delegated authority.
- Follow up quotations until order confirmation.
- Monitor monthly sales targets and annual business plans.
- Maintain sales pipeline and forecast reports.
- Support timely collection of customer payments with Finance.
D. Contract Review
- Review customer purchase orders against quotations.
- Verify technical and commercial requirements before order acceptance.
- Ensure all customer requirements are communicated to Production Planning and Engineering.
- Coordinate amendments to contracts whenever required.
- Maintain contract review records.
E. Coordination
- Production Planning (PPC)
- Quality Assurance
- Purchase
- Stores
- Production
- Finance
- Human Resources
Ensure:
- Customer requirements are clearly communicated before manufacturing starts.
- Delivery commitments are monitored.
- Changes requested by customers are properly documented and communicated.
F. Documentation & Reporting
- Customer Master Database
- Enquiry Register
- Quotation Register
- Sales Order Register
- Contract Review Records
- Customer Communication Records
- Customer Visit Reports
- Customer Complaint Records
- Customer Satisfaction Reports
- Monthly Sales Reports
- Marketing Performance Reports
- Business Development Reports
- Market Intelligence Reports
Authority
- Communicate directly with customers.
- Approve quotations within delegated financial limits.
- Negotiate commercial terms.
- Recommend pricing strategies.
- Recommend customer-specific delivery commitments.
- Initiate corrective action requests arising from customer complaints.
- Recommend participation in exhibitions and marketing events.
- Escalate customer issues to top management when necessary.
Educational Qualification
Essential
- Bachelor's Degree in Mechanical Engineering, Production Engineering, Industrial Engineering, or Business Administration.
Preferred
- MBA in Marketing.
- Diploma/Training in Export Marketing or International Business.
Experience
- 8–12 years of industrial marketing experience.
- Minimum 5 years in precision machining, valve manufacturing, engineering products, pumps, actuators, or heavy engineering industries.
- Experience with OEMs, EPC companies, export customers, and international business development is preferred.
Required Skills
- Industrial Marketing
- Technical Sales
- Valve Components Knowledge
- Precision Machining Knowledge
- Contract Review
- Customer Relationship Management
- Negotiation
- Market Analysis
- Business Development
- ERP Systems
- CRM Software
- MS Office
- Presentation Skills
- Leadership
- Report Preparation
- Export Documentation (Preferred)
Key Performance Indicators (KPIs)
Sales
- Annual Sales Achievement (%)
- Monthly Sales Target Achievement
- Sales Growth (%)
- Gross Profit Margin
- Export Sales Growth
Business Development
- New Customers Acquired
- Number of New Enquiries
- Quotation Conversion Ratio
- Repeat Business Ratio
- Market Share Growth
Customer
- Customer Satisfaction Index
- Customer Complaint Resolution Time
- Customer Retention Rate
- Response Time to Customer Enquiries
- Number of Customer Visits
Operational
- On-time Quotation Submission
- Contract Review Accuracy
- Forecast Accuracy
- Marketing Plan Achievement
IMS
- Audit Compliance
- Training Completion
- Corrective Action Closure
- Participation in Improvement Activities
Internal Interfaces
- Managing Director
- General Manager
- Production
- Production Planning (PPC)
- Engineering
- Quality Assurance
- Purchase
- Stores
- Finance
- Human Resources
- Maintenance
External Interfaces
- Customers
- Valve OEMs
- EPC Contractors
- Export Clients
- Dealers & Distributors
- Logistics Providers
- Marketing Agencies
- Certification Bodies
- Government Authorities (where applicable)
- Industry Associations
Records Maintained
- Customer Database
- Enquiry Register
- Quotation Register
- Sales Order Register
- Contract Review Records
- Customer Visit Reports
- Customer Complaint Register
- Customer Satisfaction Survey Reports
- Sales Reports
- Marketing Plans
- Market Analysis Reports
- Competitor Analysis Reports
- Exhibition Reports
- Risk & Opportunity Register (Marketing)
Competency Requirements
- Customer Focus
- Strategic Thinking
- Business Development
- Leadership
- Decision Making
- Negotiation Skills
- Communication Skills
- Analytical Thinking
- Problem Solving
- Time Management
- Team Coordination
- Knowledge of ISO 9001:2015
- Basic Knowledge of ISO 14001:2015
- Basic Knowledge of ISO 45001:2018
- Understanding of Precision Machining and Valve Manufacturing
- ERP/CRM Proficiency
- Continuous Improvement Mindset
Pay: ₹60,000.00 - ₹70,000.00 per month
Benefits:
- Food provided
- Health insurance
- Paid time off
- Provident Fund
Work Location: In person
