We’re looking for a performance-driven SEO Specialist to own organic growth across technical SEO, content, search visibility, and emerging AI search. This role is based in Baner, Pune, and offers the opportunity to drive meaningful impact by improving rankings, qualified organic traffic, leads, and conversions while staying at the forefront of how search is evolving.
- Conduct keyword research, intent analysis, clustering, and competitor gap analysis.
- Build SEO content roadmaps aligned with business goals.
- Optimize existing content for rankings, CTR, engagement, and conversions.
- Build topical authority through content clusters and strategic internal linking.
- Conduct regular technical SEO audits.
- Identify and resolve crawling, indexing, canonical, duplicate content, and broken-link issues.
- Optimize Core Web Vitals, page speed, mobile experience, XML sitemaps, and robots.txt.
- Implement and manage relevant Schema Markup and Structured Data.
- Improve brand visibility across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and emerging search experiences.
- Optimize content for AI discoverability, citations, and entity understanding.
- Track emerging AI search opportunities and experiment with new optimization approaches.
- Build high-quality backlinks through digital PR, outreach, guest content, and relevant industry opportunities.
- Strengthen domain and topical authority.
- Collaborate with content and PR teams to improve overall search visibility.
- Improve visibility for location-based searches where relevant.
- Strengthen brand/entity consistency across search platforms.
- Manage Local SEO, Google Business Profile, and location-specific opportunities.
- Track organic traffic, rankings, CTR, leads, conversions, and revenue.
- Utilize Google Search Console, GA4, SEMrush/Ahrefs, Screaming Frog, and Looker Studio.
- Prepare monthly reports with actionable insights, opportunities, and improvement plans.
- Stay updated with Google algorithm changes and emerging SEO trends.
- Experience: 2–4 years of hands-on SEO experience.
- Strong understanding of technical, on-page, content, and off-page SEO.
- Practical knowledge of Core Web Vitals and Schema Markup.
- Proficiency with SEO tools such as SEMrush/Ahrefs, Screaming Frog, GA4, and Search Console.
- Basic understanding of HTML/CSS.
- Strong analytical and problem-solving skills with the ability to connect SEO activity to business and conversion outcomes.
- Genuine interest in AI Search, AIO/GEO, and the future of search.
- Experience with WordPress, Webflow, or Shopify.
- Local, international, or multi-location SEO experience.
- CRO (Conversion Rate Optimization) knowledge.
- Digital PR or link-building experience.
- Experience in healthcare, wellness, nutrition, or other YMYL industries.
Employment Type: Full-time
Location: Baner, Pune
