Plan, execute, and optimize performance marketing campaigns across paid digital channels including Google Ads, Meta (Facebook & Instagram), Amazon Ads, and other emerging platforms.
Drive efficiency and growth through a deep understanding of key performance metrics such as CAC, LTV, Retention, and ROAS across different business verticals.
Stay ahead of the curve on evolving ad products and trends, ensuring innovative and effective execution strategies.
Monitor, analyze, and interpret campaign data to identify trends, insights, and optimization opportunities.
Collaborate with cross-functional teams to create and deliver data-driven performance reports and presentations for stakeholders.
Partner with creative teams to conceptualize and execute impactful campaigns rooted in consumer and business insights.
Analyze user behavior and conduct root-cause analyses to identify performance issues or areas for improvement.
Design and execute A/B and multivariate tests to optimize marketing spend and measure impact across channels like YouTube and programmatic platforms.
Develop robust attribution frameworks to evaluate and enhance marketing channel effectiveness.
4+ years of experience in performance or digital marketing, managing large-scale campaigns across multiple channels.
Strong analytical and quantitative skills, with the ability to interpret data and make data-driven decisions.
Deep understanding of performance metrics and digital marketing funnels.
Proficiency in Excel/Google Sheets for data analysis and reporting.
Strong interest in digital consumer behavior and the evolving landscape of online marketing.
Excellent communication and collaboration skills.
A flair for content, copy, and creativity is a strong plus.
Curious, adaptable, and driven to continuously learn and innovate in a rapidly changing digital ecosystem.
