We are seeking a dynamic and creative Digital Marketing Executive to join our growing ITES team. In this role, you will play a pivotal part in shaping and executing digital marketing strategies that drive brand visibility, customer engagement, and lead generation across multiple online platforms. With a strong foundation in digital marketing and a keen eye for visual storytelling, you will be responsible for developing compelling content, designing engaging graphics, and producing animated assets that resonate with target audiences. This position is ideal for a proactive professional who thrives in a fast-paced environment and is passionate about leveraging digital tools and analytics to deliver measurable business results. Your work will directly influence our market presence and contribute to the company’s digital transformation journey.
Responsibilities:
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Develop and implement comprehensive digital marketing strategies across social media, email, SEO, and paid advertising channels.
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Create high-impact content, including copywriting, visuals, and multimedia assets tailored to various platforms and audience segments.
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Design and produce professional graphic animations using industry-standard tools (e.g., Adobe After Effects, Canva, Illustrator).
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Manage and optimize content calendars to ensure timely and consistent delivery of campaigns.
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Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, and HubSpot.
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Collaborate with cross-functional teams, including sales, product, and creative departments, to align marketing efforts with business goals.
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Stay updated on digital marketing trends, algorithm changes, and emerging technologies to maintain competitive advantage.
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Conduct A/B testing and optimize campaigns based on data-driven insights to improve conversion rates and ROI.
