The person will work closely with the Content, Creative, YouTube, Social Media, Business Development and Management teams to build Vedastram’s digital presence, increase audience engagement, grow subscribers and followers, and ultimately contribute to business and revenue growth.
This is a strategic as well as hands-on leadership role. The candidate will not necessarily execute every activity personally but will be responsible for ensuring that the right activities are planned, executed and delivered by the internal team, freelancers and agencies.
2. Key Responsibilities
A. Digital Marketing Strategy
- Develop and implement Vedastram’s overall digital marketing and growth strategy.
- Define objectives, target audiences, platforms, content strategy and campaign priorities.
- Develop monthly, quarterly and annual digital growth plans.
- Identify opportunities to grow Vedastram across YouTube, Instagram, Facebook, Google and other relevant digital platforms.
- Develop strategies for audience acquisition, engagement, retention and conversion.
- Keep track of emerging digital trends, algorithms, formats, tools and technologies relevant to children’s content and education.
B. YouTube Growth & Strategy
- Develop and supervise the YouTube growth strategy for Vedastram.
- Analyse video performance, audience behaviour, CTR, retention, watch time, traffic sources, subscribers and other important metrics.
- Develop strategies for improving thumbnails, titles, descriptions, keywords, playlists and publishing frequency.
- Identify high-performing content formats and recommend future content based on data.
- Develop strategies for Shorts, long-form videos, series, playlists and other YouTube formats.
- Monitor competitor and benchmark channels to identify opportunities and best practices.
- Work with the content team to optimize videos before and after publication.
C. Social Media Strategy & Supervision
- Develop content and growth strategies for Instagram, Facebook and other relevant platforms.
- Prepare monthly social media calendars in coordination with the content team.
- Supervise creation of reels, posts, stories, carousels and other social media formats.
- Ensure consistency of Vedastram’s brand identity, messaging and communication.
- Monitor engagement, follower growth, reach and community response.
- Identify opportunities for collaborations with creators, educators, parents, schools and relevant brands.
D. Paid Digital Marketing
- Plan and supervise paid campaigns across platforms such as Google, YouTube, Meta and other relevant channels.
- Define campaign objectives, target audiences, budgets and KPIs.
- Coordinate with agencies or internal execution teams for campaign implementation.
- Monitor campaign performance and optimize budgets based on results.
- Analyse CAC, CPM, CPC, CTR, conversions, ROAS and other relevant metrics where applicable.
- Ensure that marketing budgets are utilized efficiently.
E. Data Analytics & Performance Management
- Establish a comprehensive digital marketing dashboard covering key KPIs.
- Analyse data from YouTube Analytics, Google Analytics, Meta and other relevant platforms.
- Identify trends, opportunities and problems through data.
- Prepare weekly/monthly performance reports for management.
- Compare actual performance against targets.
- Convert data into actionable recommendations for content and marketing teams.
- Conduct A/B testing wherever appropriate, particularly for thumbnails, titles, creatives, audiences and campaigns.
F. Content Performance & Optimization
- Work closely with the content team to understand what content performs and why.
- Develop a data-driven content strategy based on audience interests and behaviour.
- Identify topics, formats, characters, themes and content categories with growth potential.
- Analyse performance of individual videos/posts and recommend improvements.
- Ensure that every major piece of content has a defined objective and measurable KPI.
G. Team & Agency Supervision
- Supervise digital marketing executives, social media teams, designers, video editors, agencies and freelancers.
- Allocate responsibilities and establish clear timelines.
- Review deliverables and ensure quality and consistency.
- Conduct regular performance reviews with the digital marketing team.
- Ensure that all planned campaigns and content are executed on schedule.
- Coordinate between internal teams and external agencies.
H. Digital Brand Building
- Strengthen Vedastram’s digital brand positioning.
- Ensure consistency in brand voice, visual identity and communication across platforms.
- Build a strong digital community around Vedastram’s content.
- Identify opportunities for influencer marketing, creator collaborations, partnerships and digital PR.
- Explore opportunities to build Vedastram into a recognizable children’s content and education brand.
3. Key Performance Indicators (KPIs)
The Digital Marketing Expert will be evaluated on measurable growth and performance, including:
- YouTube views and watch time
- Subscriber growth
- Average view duration and audience retention
- Thumbnail CTR
- Organic traffic growth
- Social media reach and engagement
- Follower growth
- Website traffic and conversions
- Paid campaign performance
- Cost per acquisition/conversion
- Campaign ROI/ROAS
- Content performance
- Lead generation, where applicable
- Achievement of monthly and quarterly digital growth targets
Pay: From ₹30,000.00 per month
Benefits:
Work Location: In person
