ABOUT LITMUS INK
Litmus Ink is a design-centric tech organization committed to leveraging technology for business growth and operational excellence. We work with clients across India and international markets, delivering impactful digital solutions through design, automation, and data-driven strategies.
ROLE OVERVIEW
We are looking for a results-driven SEO Expert to own and execute search strategies across our client portfolio. You will work closely with content, design, and development teams to improve organic visibility, drive qualified traffic, and deliver measurable growth — leveraging AI-powered tools, SGE optimization, and AI-assisted workflows to stay ahead of an evolving search landscape.
Work Location - Chandigarh, Punjab
KEY ROLES & RESPONSIBILITIES
- Develop and execute comprehensive on-page, off-page, and technical SEO strategies across multiple client websites.
- Conduct keyword research, competitive analysis, and gap assessments to identify growth opportunities.
- Perform technical SEO audits — crawl issues, site speed, Core Web Vitals, structured data, and indexation.
- Build and execute scalable link-building campaigns including outreach, digital PR, and content-led acquisition.
- Collaborate with content writers to produce SEO-optimized briefs, meta structures, and editorial calendars.
- Analyze the full user journey through analytics platforms — tracking funnel performance, organic traffic reporting, click behavior, and time spent on page to derive actionable insights and recommendations for continuous improvement. Leverage Heap.io or similar product analytics tools to monitor on-site behavior signals and translate findings into SEO and UX improvements.
- Optimize for Google's AI Overviews (SGE), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and entity-based search to capture visibility across both traditional and AI-driven search platforms.
- Use AI tools and prompt engineering to automate SEO tasks — meta generation, content briefs, schema markup, internal linking, and crawl data analysis at scale.
- Stay current with algorithm updates and adapt strategies proactively. Manage and optimize local SEO.
- Coordinate with developers on technical implementation and present performance reports to clients.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
- 3–5 years of hands-on SEO experience, preferably in an agency managing multiple accounts.
- Proven track record of improving organic search performance with measurable, data-backed results.
- Strong understanding of HTML, CSS, and JavaScript as they relate to SEO. Experience with WordPress, Webflow, or similar CMS.
SKILLS
On-Page SEO, Technical SEO, Link Building, Keyword Research, GA4 ,Google Search Console, Ahrefs / SEMrush / Moz, Core Web Vitals, Content Strategy, Local SEO, Screaming Frog, AI SEO Tools SGE / AEO Optimization, Entity SEO, Prompt Engineering for SEO
WHAT WE OFFER
- Opportunity to work with diverse clients across India and international markets.
- A collaborative, creative team environment that values ownership and innovation.
- Growth-oriented culture with clear pathways to senior roles.
Pay: ₹25,000.77 - ₹35,000.61 per month
Ability to commute/relocate:
- Chandigarh: Reliably commute or planning to relocate before starting work (Required)
Experience:
Work Location: In person
