JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
The Senior Director, Field Marketing for Real Estate Management Services (REMS) India will lead strategic marketing initiatives across the Indian market to drive business growth, enhance brand presence, and support client acquisition and retention efforts. This role requires a deep understanding of the Indian real estate market and the ability to translate global marketing strategies into locally relevant campaigns.
Key Responsibilities
Strategic Marketing Leadership: Develop and execute field marketing strategies for REMS across key Indian markets, including product launches and service expansion, ensuring alignment with global REMS objectives and local market needs.
Demand Generation: Partner with REMS leadership and global/regional marketing teams to design and deliver demand generation programs across content, thought leadership, digital, events, and conferences. Develop sales-enabling materials, case studies, and thought leadership to support revenue growth.
Brand and Communications Management: Ensure brand consistency across all REMS marketing in India while maintaining cultural relevance. Partner with media teams to manage relationships with local media, industry publications, and digital platforms. Coordinate public relations activities including media releases, awards, and crisis communications as needed.
Event and Client Engagement: Lead strategic event planning and execution, including client seminars, industry conferences, and proprietary events. Manage JLL’s participation in major Indian real estate forums and develop client engagement programs aligned to REMS priorities.
Digital Marketing and Content Strategy: Lead digital marketing initiatives including website optimization, social media, email, and online advertising. Develop content programs that showcase REMS capabilities and oversee amplification of market reports, white papers, and thought leadership.
Audience Segmentation and Targeting: Develop targeted marketing strategies for investor and occupier audiences within REMS, addressing the needs of property owners, institutional investors, and corporate occupiers across industry sectors.
Marketing Services CoE: Partner with Marketing Services CoE teams to maximize scale, efficiency, and best practices in support of brand, demand, and thought leadership objectives.
Team Leadership and Development: Build and lead a high-performing field marketing team through coaching, development, and performance management, while driving cross-functional collaboration.
Budget and Performance Management: Own annual marketing budgets, establish KPIs to measure effectiveness and ROI, and provide performance insights to senior leadership.
Qualifications
Education and Experience: Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred. 15+ years of marketing experience, including leadership roles managing teams and budgets, with experience in commercial real estate, property services, or related B2B sectors.
Industry Knowledge: Strong understanding of Indian commercial real estate market dynamics, key players, and regulatory environment. Experience across facility and property management, project and construction management, or corporate real estate services preferred. Awareness of global real estate trends and their relevance to India.
Skills and Competencies: Proven ability to design and deliver marketing strategies that drive business outcomes. Strong leadership and stakeholder management capabilities. Excellent written and verbal communication skills in English. Digital marketing expertise across social media, content marketing, and marketing automation platforms.
Personal Attributes: Strategic and analytical thinker with strong problem-solving skills. Culturally adept and effective in complex stakeholder environments. Results-driven, resilient under pressure, and adaptive with an entrepreneurial mindset.
Reporting Structure
Reports to: Head of Marketing, India
Direct Reports: 2
This role offers the opportunity to shape JLL's REMS marketing strategy in one of the world's fastest-growing commercial real estate markets while building a world-class marketing organization.
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
